Resources tagged with
Press launch with a difference
Press launch with a difference In early 2013, with only the name of the show and its transatlantic success fanning the flames of its continued popularity, the Scottish date for WICKED at the King’s Theatre was launched. This article was first published in JAM (issue 52 / January 2013). Article snippet The resulting PR launch ... Read more
Pitching the national press from the regions
Pitching the national press from the regions Arts organisations located outside of London struggle to get their fair share of national press. In this article Catharine Braithwaite explains how — with the right approach and some good planning — culture in the regions can still make the national pages. This article was first published in ... Read more
How to foster good relations with the press
How to foster good relations with the press Roberta Doyle looks at how arts marketers should concentrate on cultivating relationships with journalists rather than simply bombarding them with press releases. She shares insight and advice on understanding journalists … straight from the newsroom. This article was first published in JAM (issue 40 / October 2010). ... Read more
Thinking like a blogger
Thinking like a blogger – using social media tools to generate content quickly Christian Payne talks about how ‘citizen journalism’ and social media are changing the shape of press coverage. Learn how to think like a blogger. Get the inside track on making social media tools such as Twitter work for you, while having fun ... Read more
Online PR — a strategic approach
Online PR — a strategic approach Rebecca Storey from Corner Shop PR talked to AMA conference 2013 delegates through: identifying the difference between traditional and online PR; how to identify key online targets for individual campaigns; and how to plan and report on an online PR campaign. (This article was first in the conference report ... Read more
What do arts correspondents want?
What do arts correspondents want? Roberta Doyle meets a leading arts correspondent for coffee to find out what journalists want from arts and cultural organisations. This article was first published in JAM (issue 25 / April 2007). Article snippet Let’s get back to basics Journalists want information – that’s their currency. And when they have ... Read more
Should your organisation have a membership scheme?
Should your organisation have a membership scheme? Would a membership scheme work for your organisation? In this article, Heather Maitland looks at research and current thinking on membership and friends schemes and suggests a three-step process from Katy Raines to assess the suitability. This article was first published in JAM (issue 42 / April 2011). ... Read more
Back to PR basics
Back to PR basics To comprehend the future, we must understand the past. In this article Mark Borkowski uses the lessons of the PR founding fathers to think about arts PR in the 21st century. This article was first published in JAM (issue 25 / April 2007). Article snippet Earlier generations of publicists did not ... Read more