Resources tagged with
Top ten press tips
Top ten press tips In early 2011, the AMA brought together press and PR professionals from the cultural sector for PR and the Changing Media — a summit on the changing role of press and PR in the arts. This article aims to summarise the day in ten points and was first published in JAM ... Read more
Why a picture is worth a thousand words
Why a picture is worth a thousand words Editors like strong, eye-catching images that work well in either print or online format. This article looks at the importance of photography. Good images that attract all-important attention require thought, creativity and a keen eye. This article was first published in JAM (issue 41 / January 2011). ... Read more
Thinking like a blogger
Thinking like a blogger – using social media tools to generate content quickly Christian Payne talks about how ‘citizen journalism’ and social media are changing the shape of press coverage. Learn how to think like a blogger. Get the inside track on making social media tools such as Twitter work for you, while having fun ... Read more
Online PR — a strategic approach
Online PR — a strategic approach Rebecca Storey from Corner Shop PR talked to AMA conference 2013 delegates through: identifying the difference between traditional and online PR; how to identify key online targets for individual campaigns; and how to plan and report on an online PR campaign. (This article was first in the conference report ... Read more
What do arts correspondents want?
What do arts correspondents want? Roberta Doyle meets a leading arts correspondent for coffee to find out what journalists want from arts and cultural organisations. This article was first published in JAM (issue 25 / April 2007). Article snippet Let’s get back to basics Journalists want information – that’s their currency. And when they have ... Read more
Should your organisation have a membership scheme?
Should your organisation have a membership scheme? Would a membership scheme work for your organisation? In this article, Heather Maitland looks at research and current thinking on membership and friends schemes and suggests a three-step process from Katy Raines to assess the suitability. This article was first published in JAM (issue 42 / April 2011). ... Read more
How to write a Press Release
How to write a Press Release Whatever you’re announcing or promoting a well written press release is essential. This resource — How to write a Press Release — will help you write a press release that captures the attention of media outlets and help secure press coverage. Resource snippet Planning your Press Release Before you ... Read moreTen tips for Press & PR
Ten tips for Press & PR The key to effective press & PR is how you present information to media outlets. This resource — Ten tips for Press & PR — will provide you with key pointers to help you successfully gain press coverage for your offer and organisation. Resource snippet 1. Research and planning ... Read more