About culturehive


This is a free online resource library for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.


It’s run by the Arts Marketing Association (AMA) – a diverse team of people passionate about engaging the public in arts, heritage and culture. Sharing expertise through training and networking events, members work together to influence the sector.

For all enquiries about AMAculturehive, please contact:

Editor Carol Jones.

If you share our passion for connecting arts and culture and the public, we’d love you to join us. Grow your impact and your network as part of the AMA.

Latest resources

A group of smiling children stand around a display of books
Photo: Jayne Lloyd.Kids in Museum takeover day at the National Archives

Museum shops: Creating a family friendly retail offer

A clipboard with a list of questions. 3 are ticked, one has a cross.

Questionnaire: How bilingual are you?

Sketchnote by Mandy Johnson
Part of a sketchnote by Mandy Johnson

Sketchnote: Culture, climate and carbon footprints


Recent authors

MKS Logo

Moore Kingston Smith

Moore Kingston Smith is a dynamic, leading UK firm of accountants and business advisers. We have been helping clients thrive since 1923. As trusted advisers to businesses, private individuals and ...

Become a culturehive author


Do you have a case study you’d like to share with the culturehive community?



OF/BY/FOR ALL is a nonprofit organisation sponsored by the Santa Cruz Museum of Art & History Do you want your ...
Creative Scene Logo

Creative Scene

Creative Scene is an arts project that commissions, programmes and produces projects in North Kirklees, West Yorkshire. Creative Scene is ...
Becky Smith Headshot

Beckie Smith

Beckie Smith is the Directing Consultant at Flying Geese marketing and development consultancy.   Until recently, Beckie was Head of Global Marketing for Imagination ...
Andrew McIntyre Headshot

Andrew McIntyre

A co-founder of Morris Hargreaves McIntyre, Andrew is one of the UK’s leading authorities on audience motivations, behaviour and responses ...
Katy Raines Headshot

Katy Raines

Katy Raines (Partner, Indigo) is regarded as one of the UK’s leading consultants on CRM and Segmentation for the Arts, ...
Adam Gallacher Headshot

Adam Gallacher

Adam is an accomplished professional in the cultural sector with over 10 years’ experience – specialising in business development, income ...
64 Million Artists Logo

64 Million Artists

64 Million Artists believes everyone is creative, and when we use our creativity we can make positive change in our ...
MKS Logo

Moore Kingston Smith

Moore Kingston Smith is a dynamic, leading UK firm of accountants and business advisers. We have been helping clients thrive ...
Rada Business Logo

RADA Business

RADA Business helps people at work become brilliant communicators. They build on the work of one of the world’s most ...
Jo Breeze headshot

Jo Breeze

Jo supports artists and creators to run full-funded crowdfunding campaigns. "You may only get one shot at a successful crowdfunding ...

National Museum Directors’ Council

The National Museum Directors' Council represents the leaders of the UK's national collections and major regional museums. Our members are ...
Auriel Majumdar

Auriel Majumdar

Auriel Majumdar is a Creative Coach, Coach Supervisor and Consultant with more than 20 years’ experience working in organisations as ...
HdK Logo

HdK Associates

HdK brings together 25 years of arts marketing experience with a team of specialists including web designers, social media experts, ...
Headshot of Nesta

Nesta Nelson

Nesta Nelson is the Producer at Back to Ours and a Fellow of the Arts Fundraising and Philanthropy programme ...
NCC Logo

Nick Cooper

Nick Cooper is resident blog author at NCC Home Learning ...