A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.


Green Action Hub

The Green Action Hub is designed to support us to tackle the climate crisis head-on. This carefully selected collection of 50+ resources spans the latest research, practical guides, innovative tools, and inspiring case studies from across the globe.

From webinars that delve into sustainable practices to thought-provoking articles that challenge the status quo, the Hub offers a comprehensive toolkit for arts and heritage professionals committed to reducing their environmental impact. Whether you’re looking to green your operations, engage audiences on climate issues, or reimagine your creative practice through an ecological lens, you’ll find actionable insights and inspiration here.

A large lightbulb. Inside the glass is a green leaf.


People are talking about

Discover curated resources designed to keep you up-to-date with current thinking and practice.

Equality, Diversity and Inclusion

A selection of resources, inspired by the AMA event Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion (EDI) in your work and organisation.

Creative People and Places

We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.

Marketing and Fundraising

Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.

Become an AMA member

Find out what AMA membership can do for you – access to webinars, training courses and jobs.

AMA training and events

Find out about the latest training courses available for you.

Become an AMAculturehive author

Do you have a story or experience you’d like to share?

Share your learning and help the sector thrive.