A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.
It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.
The AMA Salary Minimum Guidelines 2021
As part of its role representing arts marketing and audience development expertise in the arts and heritage sector, the Arts Marketing Association (AMA) has produced a set of salary baselines for these roles. This supports the need for salary transparency: to enable fair and equal pay, and to address pay gaps across gender, ethnic backgrounds and other protected characteristics.
The AMA’s first Member Panel survey highlighted pay and conditions as a key issue. Their guidelines set out a realistic minimum for roles in our sector and also gives useful advice on what you can do right now as an individual and as a sector leader. The AMA also uses the findings to champion both salary transparency and paying all staff the real Living Wage for the real cost of living. Both are vital to support the sector to be more inclusive, to be more successful in reaching audiences and more diverse in its workforce.
People are talking about
Discover curated resources designed to keep you up-to-date with current thinking and practice.
A selection of resources, based on the topics explored during Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion in your work.
We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.
Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.