From scepticism to action: practical AI recipes for under-resourced cultural teams

Edd Baldry, co-founder of Make Sense Of It, explores why cultural organisations struggle to move from AI scepticism to practical action and how a simple recipe approach can change that. Drawing on twenty years working in and around the charity sector, he identifies the real barrier: it’s not understanding the technology, it’s finding a starting point that fits into a Tuesday afternoon. With examples from stress-testing funding bids to analysing visitor feedback, Baldry shows how 89 free, practical guides are helping organisations use AI for augmentation, not automation. And, importantly keeping human judgment at the centre of the work.