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AMAculturehive

A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.

EDITOR’S PICK

A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond.

Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

 

A pair of feet in black and white trainers stop at arrows painted on the road - one pointing to the left, one to the right, one forward.

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Discover curated resources designed to keep you up-to-date with current thinking and practice.

Equality, Diversity and Inclusion

A selection of resources, inspired by the AMA event Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion (EDI) in your work and organisation.

Creative People and Places

We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.

Marketing and Fundraising

Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.

Become an AMA member

Find out what AMA membership can do for you – access to webinars, training courses and jobs.

AMA training and events

Find out about the latest training courses available for you.

Become an AMAculturehive author

Do you have a story or experience you’d like to share?

Share your learning and help the sector thrive.