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AMAculturehive

A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.

EDITOR’S PICK

Example: Artificial Intelligence Policy

An example of an AI policy created to support cultural organisations across the UK.  It can be used as a starting point for your organisation and then amended to fit your specific context. Produced by the Arts Marketing Association and Target Internet in development with the AI Sector Support Group.

As AI use increases the sector workforce needs support at a governance level to ensure that AI use is employed effectively and with considered guidelines. Please use this policy as a starting point for your organisation and amend it to fit your specific context. We would like to gather final AI policies from across the cultural sector to see how these are working in practice. Please share your final policy with cath@a-m-a.co.uk.

A small, shiny robot seated on the ground. It's wearing a large headset with wires connecting it to an Apple Mac laptop open on the robot's lap.
iPad being held showing accessibility guidelines and heading hierarchy
Courtesy the author
guide-toolkit

Web design brand guidelines: web accessibility

A small car at the beginning of a winding road through a mountain landscape. Two legs wearing white sneakers stick out of the window.
Image by Nikos Apelaths from Pixabay
guide-toolkit

Websites: User Journey Mapping

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Discover curated resources designed to keep you up-to-date with current thinking and practice.

Equality, Diversity and Inclusion

A selection of resources, inspired by the AMA event Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion (EDI) in your work and organisation.

Creative People and Places

We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.

Marketing and Fundraising

Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.

Become an AMA member

Find out what AMA membership can do for you – access to webinars, training courses and jobs.

AMA training and events

Find out about the latest training courses available for you.

Become an AMAculturehive author

Do you have a story or experience you’d like to share?

Share your learning and help the sector thrive.