A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.
It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.
A look ahead to arts marketing in 2024
Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond.
Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.
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Discover curated resources designed to keep you up-to-date with current thinking and practice.
A selection of resources, inspired by the AMA event Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion (EDI) in your work and organisation.
We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.
Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.