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AMA has made hundreds of its resources open to non-members and added them to our resource hub AMAculturehive. AMA Members can still get exclusive event highlight videos and member research in the Members Area.

AMAculturehive

A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.

EDITOR’S PICK

Georgia Rivers: Marketing beyond your core audience

How do you sell a product few people have heard of, many don’t think they need, and that costs a lot?

What happens when your core audience is shrinking and lots of your content is available for free online? Where do you look for new audiences… and how would they find you? Opera Australia‘s Sales and Marketing Director Georgia Rivers takes us through how they got to know their audiences and changed their marketing to meet their needs.

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