AMA has made hundreds of its resources open to non-members and added them to our resource hub AMAculturehive. AMA Members can still get exclusive event highlight videos and member research in the Members Area.
AMAculturehive
A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.
It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.
EDITOR’S PICK
A look ahead to arts marketing in 2024
Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond.
Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.
Artificial Intelligence: Digital Heritage Leadership Briefing
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Featured collections
Discover curated resources designed to keep you up-to-date with current thinking and practice.
Equality, Diversity and Inclusion
A selection of resources, inspired by the AMA event Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion (EDI) in your work and organisation.
Creative People and Places
We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.
Marketing and Fundraising
Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.
Become an AMA member
Find out what AMA membership can do for you – access to webinars, training courses and jobs.
AMA training and events
Find out about the latest training courses available for you.