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A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.


Podcast: Social media, TikTok and engaging GenZ

Abby Bird, Audiences and Communications and Manager, Black County Living Museum talks about social media success, challenges and their vision for the future.

Abby Bird helped make Dudley’s Black Country Living Museum (BCLM) world famous thanks to social media. The BCLM became a sensation in 2020 when they launched their TikTok account. Putting live costume interpretation to great use it’s given us a fascinating insight into working class Victorian society – with a modern twist. One of a series of podcasts with museum people by For Arts Sake.

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