AMA Conference 2025 — Amplify
9 — 11 July 2025, Edinburgh
With so much competing for our attention, being heard and tuning in to what’s important can feel impossible. The AMA Conference 2025 is here to help. This year’s theme is Amplify, where we’ll be turning up the volume to help you stand out from the crowd — in both your career and your campaigns.
AMAculturehive
A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.
It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.
EDITOR’S PICK
Guidance: Trans-inclusive culture
This vital guidance sets out an ethical framework to support museums, galleries, archives and heritage organisations to realise their potential to create trans-inclusive spaces that foster dignity, equity and belonging.
Developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG).
People are talking about
Featured collections
Discover curated resources designed to keep you up-to-date with current thinking and practice.
Equality, Diversity and Inclusion
A selection of resources, inspired by the AMA event Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion (EDI) in your work and organisation.
Creative People and Places
We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.
Marketing and Fundraising
Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.
Become an AMA member
Find out what AMA membership can do for you – access to webinars, training courses and jobs.
AMA training and events
Find out about the latest training courses available for you.