The AMA Guide to Marketing Job Descriptions and Skills

As part of its role representing arts marketing and audience development expertise in the arts and heritage sector, the Arts Marketing Association (AMA) has produced a set of job description templates for key roles. The guide supports the need to match skills with both expectations and pay. It also seeks to ensure job descriptions are a part of a wider inclusive recruitment process.

Across the sector, there is a lack of consistency between marketing and audience development roles, responsibilities and pay.  As the demand for a wider skillset increases the discrepancy between expectations and pay is increasing. Basically, we’re often asking people to do more for less. At the same time we’re seeing a constant drift of talent at all levels to work in the wider charity and commercial sectors where pay is often more commensurate with the skills expected for the job.  As a result we’re currently seeing major recruitment challenges and skills shortages. 

We’ve drafted these marketing templates as a practical resource to help you rethink your job descriptions to match realistic and fair salaries to roles and responsibilities.  They work alongside our sister guide, The AMA Salary Minimum Guidelines.