Home

AMAculturehive

A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.

EDITOR’S PICK

AI Tools of the month with Andrew Davis

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.

The top 3 tools you’ll need this January include an AI-powered video and image generator, a research, note-taking and podcast generator and AI voice generation and text-to-speech technology.

Brightly coloured fuzzy felt robot carrying a spanner looking down at an open felt laptop
Brightly coloured fuzzy felt robot carrying a spanner looking down at an open felt laptop
Generated by AI using https://klingai.com/
guide-toolkit

AI Tools with Andrew Davis. Updated every month.

Podcast Corner: marketing trends and predictions for 2025
Image by Mike DePue from Pixabay
blog

Podcast Corner: marketing trends and predictions for 2025

iPad being held showing accessibility guidelines and heading hierarchy
Courtesy the author
guide-toolkit

Web design brand guidelines: web accessibility

MOST READ

People are talking about

Discover curated resources designed to keep you up-to-date with current thinking and practice.

Equality, Diversity and Inclusion

A selection of resources, inspired by the AMA event Inclusivity & Audiences Day, that will help you make informed decisions about equality, diversity and inclusion (EDI) in your work and organisation.

Creative People and Places

We’ve brought together a collection of reports, think pieces, toolkits, frameworks and case studies to mark the first 10 years of Creative People and Places.

Marketing and Fundraising

Aimed at small organisations, this collection explores how to super-charge your marketing and fundraising activity with resources inspired by the AMA programme Shared Ambition.

Become an AMA member

Find out what AMA membership can do for you – access to webinars, training courses and jobs.

AMA training and events

Find out about the latest training courses available for you.

Become an AMAculturehive author

Do you have a story or experience you’d like to share?

Share your learning and help the sector thrive.