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Georgia Rivers: Marketing beyond your core audience
How do you sell a product few people have heard of, many don’t think they need, and that costs a lot?
What happens when your core audience is shrinking and lots of your content is available for free online? Where do you look for new audiences… and how would they find you? Opera Australia‘s Sales and Marketing Director Georgia Rivers takes us through how they got to know their audiences and changed their marketing to meet their needs.