This month on AMAculturehive

Here you can find all the latest guides, toolkits, research and more.

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This month on AMAculturehive

Here you can find all the latest guides, toolkits, research and more.

Get the latest resources sent straight to your inbox

View resources from Winter 2025/26

report

Report: Let’s Get Real AI

Courtesy the author

case-study

How a rebrand can drive income generation, visibility and social impact … and win awards

podcast

Podcast: The impact of AI on website visibility and search with Monica Thomas

a collage of two images. Both men. One in a trenchcoat sat on a washing machine. The other in a boxing ring wearing a colourful tracksuit arms reaching upwards.

research

Report and Toolkit: Understanding Drama attendance

A man sits on a washing machine looking up. The words Developing drama cross the screen

webinar

Webinar: Developing drama audiences

Below the radar: Unlocking the potential in UK's nano creative industries. Front cover of report.

research

Below the radar. Unlocking the ‘nano’ potential in the UK’s creative industries.

A mound of clour with two cracked egg yolks in the centre with a large wooden spoon to one side and a rolling pin to the other.

guide-toolkit

From scepticism to action: practical AI recipes for under-resourced cultural teams

An open laptop on a cluttered table surrounded by mics, lamps, phones and other tech.

AI generated

podcast

Podcast corner: AI, marketing and responsible use

Smiling AMA members sat in a row of theatre seats at conference with their arms raised. Copy underneath the photo reads 'Together We Act: Deep Dive'.

research

Together We Act Deep Dive: Political Landscape – communicating in polarised times

3 people sitting on a bench looking at a floor to ceiling piece of art

Image by Peggy und Marco Lachmann-Anke from Pixabay

research

Museums and Galleries Benchmark 2026: Top findings

A glass bottle on the seashore with a message curled on paper inside it.

Image by Antonios Ntoumas from Pixabay

research

The State of the Arts PR Survey 2026

Interior of Cornwall Museum with impressive glass atrium ceiling and paintings surrounding the balcony.

case-study

From regional roots to national ambition: how Cornwall Museum and Art Gallery is navigating change

A large crowd celebrating at night. The sky is full of bursts of colourful paper cascading over the crowd.

Image by ktphotography from Pixabay

blog

Five key audience trends reshaping arts marketing in 2026

A bare-chested figure holds up a light in a dark cave

blog

Beyond the ‘What’s On’ list: Why venues need better event discovery

The chorus on stage in costume holding up black umbrellas

Courtesy Calgary Opera

podcast

CultureTalk: Radical storytelling ushers in a new era of opera

Banner Image:
Image courtesy of Eureka! The National Children’s Museum – Fusion: Adventures in Digital Art Exhibition, in partnership with The Lumen Prize for Digital Art.