This month on CultureHive

This month on AMAculturehive

Here you can find all the latest guides, toolkits, research and more.

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This month on AMAculturehive

Here you can find all the latest guides, toolkits, research and more.

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View resources from Spring 2026

Three visitors smiling and chatting in front of a gallery wall covered in rows of small black-and-white portrait photographs, at MAC Birmingham.
MAC-Birmingham-Activity-photo-by-Greg-Milner-
research

Future Arts Centres: Creating the Conditions for Change report.

A large white arrow on a tarmac road.
Photo by Folco Masi on Unsplash
blog

Supporting, leading and letting go: the transition from expert to leader

Concentric circle diagram showing three zones: a green Comfort Zone at the centre, a yellow Learning Zone around it, and an outer red Panic Zone. Annotations explain that the comfort zone feels safe but limits growth, the learning zone requires focused effort and attention, and the panic zone is overwhelming and blocks learning.
Courtesy the author
blog

Understanding fear and what to do with it

8 rows with 10 hand drawn portraits on each
Courtesy the author
blog

From interest to connection: what 100 portrait sittings taught us about real audience engagement

Headshot image of Andrew Davis
 
guide-toolkit

AI trends, news and tools with Andrew Davis. August 2026

A group of smiling people stand in front of a display saying One picture built together. They're each holding a sign. One says: Better Together #Leeds Another says: Did someone say lunch?
Photo: Steffi Njoya
blog

Think piece: how internal communications can shape audience trust

A hazy shot of an anxious-looking woman with both hand holding her head.
Photo by Uday Mittal on Unsplash
blog

Imposter syndrome: practical ways to build confidence and move forward.

A large sheet of white paper covered with post-it notes with the instructions: Write- on post-it notes; What did you enjoy about your visit to the museum?
Courtesy the author
guide-toolkit

Capturing family audience data

A mouse driving a racing car wearing a crash helmet with its ears poking out.
Image by Stephane from Pixabay. AI Generated
research

AI challenge: what will you do with AI in the next two weeks?

Capital Theatres (Edinburgh)
Courtesy the author
research

The 2026 Spektrix Email Benchmark Report: drive deeper audience relationships

Paul Blundell Together AMA Conference, 2026
 
research

What troubles you most about AI at work

A group of disabled people representing different access requirements gather in the lobby under a neon sign of Leeds Playhouse. Credit All In.
A group of disabled people representing different access requirements gather in the lobby under a neon sign of Leeds Playhouse. Credit All In.
case-study

Making access visible: communicating access at Leeds Playhouse with All In

From data to decision making - Cover Image
Courtesy the author
guide-toolkit

From data to decision making: getting more from the metrics you track

A cityscape viewed from above with a large orange geotag marker
Courtesy the author
guide-toolkit

Theatre marketing cheat sheet; a practical guide from AudienceView

5 silver spoons each full to the brim with different spices and surrounded by herbs
Photo by Calum Lewis on Unsplash
guide-toolkit

Paid Social: Ads recipe book

A large, illuminated, outdoor sign displaying the new Donmar branding.
Courtesy the author
guide-toolkit

How to get the most out of your brand refresh

An impressive columned, stone building. A long queue of people winds along it waiting to buy tickets.
 
blog

5 steps to a crash-proof ticket drop: how to manage high traffic onsales

A woman sat on a wooden floor with a laptop on her lap. A pile of books on one side and a mug of coffee on the other.
 
blog

Arts marketers: How to work more effectively with journalists

Indigo Share: Hot Topic Report and Webinar: Membership Matters
 
research

Indigo Share: Hot Topic Report and Webinar: Membership Matters

A hand holding a pen resting on a large sheet of white paper with a wireframe of a website on it.
Courtesy the author
guide-toolkit

Findability: How to win in AI search

Landmark Arts Centre home page
Courtesy the author
guide-toolkit

Must-have tools that make WordPress maintenance hassle-free

Community Engagement Toolkit
 
guide-toolkit

Toolkit: Going Places Community Engagement Toolkit

Overhead photo of a workshop table during a live graphic recording session by Buttercrumble. A large in-progress illustrated map of the Midlands sits in the centre, with hand-drawn outlines and photos taped on marking museum locations, including Bassetlaw Museum, Tamworth Castle, Pen Museum, Selly Manor Museum, and Rugby Art Gallery and Museum. An illustrator works on a drawing tablet in the bottom left, sketching part of the map. Around the table, participants' hands hold pens as they annotate printed worksheets with reflective questions about museums and communities. The table is scattered with workshop materials — pens, scissors, glue sticks, notebooks, a flask, phones, and a packet of shortbread biscuits. The Museum Development Midlands logo is visible on the printed map
 
case-study

Creating a sense of place: using creative facilitation and visual notetaking with Museum Development Midlands.

Smiling AMA members sat in a row of theatre seats at conference with their arms raised. Copy underneath the photo reads 'Together We Act: Deep Dive'.
 
research

Together We Act Deep Dive: Financial Pressures and Income Generation – navigating higher targets with smaller budgets

Lots of people in a crowed event space sitting at rows of tables.
 
blog

Beyond Small Talk: The Networking Skills You Already Have

A white robotic figure reading.
Photo by Sou Jest on Unsplash
blog

Artificial Intelligence: Let’s talk connection not just content

A coffee cup with coffee brimming over the sides and splashing into the air
 
blog

Think Piece: AI and the environment – a cup of coffee or a catastrophe?

Smiling AMA members sat in a row of theatre seats at conference with their arms raised. Copy underneath the photo reads 'Together We Act: Deep Dive'.
 
research

Together We Act Deep Dive: AI & Digital Confidence

Headshot image of Andrew Davis
 
guide-toolkit

June 2026: AI trends, news and tools with Andrew Davis

Claude Cowork illustration
 
guide-toolkit

Artificial Intelligence: How to setup Claude CoWork and your Claude.md

Front cover AI and the Festivals
 
essential-read

AI and the Festivals

Two, bright yellow interactive bins with speakers painted to look like eyes.
Photo: Wayne Parsons
case-study

Ideas Test: From public realm commission to civic activation

Banner Image:
Image courtesy of Eureka! The National Children’s Museum – Fusion: Adventures in Digital Art Exhibition, in partnership with The Lumen Prize for Digital Art.