Resources tagged with

One hand holds a phone. A finger on the other phone hovers above the phone ready to send an email

Analyse and Improve your Email Marketing Strategy

Freya Ruane, Marketing Coordinator at HdK Associates shares some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.

Digital Culture Compass

The Digital Culture Compass helps cultural organisations approach, assess and improve their digital activities. The Digital Culture Compass was commissioned by Arts Council England and the National Lottery Heritage Fund as part of the UK Government’s Culture is Digital initiative.

DIY infographics

DIY infographics Using infographics can be a great way of communicating complicated information in a quick and visually accessible way. But if you have a limited budget how can you create your own infographics in-house? This review looks at the pros and cons of the three most popular ‘free’ infographic tools based on the AMA's ... Read more

Connecting with the media

Connecting with the media Insights and tips on how arts marketers and cultural organisations can foster good relations with the press. Learn how to spot opportunities for great PR, develop relationships with journalists rather than just firing out press releases, and connect with the media in a meaningful and strategic way. Create publicity campaigns that ... Read more

Copyright© and the Press — what you need to know

Copyright © and the Press — what you need to know Getting press coverage is an achievement that you want to celebrate and share. However, copying or linking to a press article in an email, blog, on social media or other marketing channels — even if the article is about your organisation — could infringe ... Read more

Managing PR in a 24-hour news society

Managing PR in a 24-hour news society How can cultural organisations manage their public relations in an ‘always-on’ society where the news is constantly being updated? This transcript of a panel discussion explores how to be one step ahead of the media, how to make sure your marketing campaigns are picked up by the press ... Read more

Top ten press tips

Top ten press tips In early 2011, the AMA brought together press and PR professionals from the cultural sector for PR and the Changing Media — a summit on the changing role of press and PR in the arts. This article aims to summarise the day in ten points and was first published in JAM ... Read more

Why a picture is worth a thousand words

Why a picture is worth a thousand words Editors like strong, eye-catching images that work well in either print or online format. This article looks at the importance of photography. Good images that attract all-important attention require thought, creativity and a keen eye. This article was first published in JAM (issue 41 / January 2011). ... Read more

How to avoid journalists hitting the delete button

How to avoid journalists hitting the delete button Better press coverage in ten steps. This article was first published in JAM (issue 25 / April 2007). Article snippet 1. Get to know your local journalists Speak to your local media. Find out who your local contacts are and which areas they specialise in. Make an ... Read more

Content production for press and PR

Content production for press and PR In our fast-changing media landscape the notion of us as ‘content producers’ becomes ever-more pertinent. In such an environment, what is the role of the PR/press practitioner? Roberta Doyle considers the changing role of press and PR. This article was first published in JAM (issue 52 / October 2013). Article snippet The ... Read more