Everything has changed, but what role does digital streaming have in the future?
What role does digital streaming have in the future asks Sharon Chou, South Bank Centre as part of her Fellowship at the Audience Diversity Academy
Resources tagged with
Analyse and Improve your Email Marketing Strategy
Freya Ruane, Marketing Coordinator at HdK Associates shares some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.
Digital Culture Compass
The Digital Culture Compass helps cultural organisations approach, assess and improve their digital activities. The Digital Culture Compass was commissioned by Arts Council England and the National Lottery Heritage Fund as part of the UK Government’s Culture is Digital initiative.
DIY infographics
DIY infographics Using infographics can be a great way of communicating complicated information in a quick and visually accessible way. But if you have a limited budget how can you create your own infographics in-house? This review looks at the pros and cons of the three most popular ‘free’ infographic tools based on the AMA's ... Read more
Connecting with the media
Connecting with the media Insights and tips on how arts marketers and cultural organisations can foster good relations with the press. Learn how to spot opportunities for great PR, develop relationships with journalists rather than just firing out press releases, and connect with the media in a meaningful and strategic way. Create publicity campaigns that ... Read more
Copyright© and the Press — what you need to know
Copyright © and the Press — what you need to know Getting press coverage is an achievement that you want to celebrate and share. However, copying or linking to a press article in an email, blog, on social media or other marketing channels — even if the article is about your organisation — could infringe ... Read more
Managing PR in a 24-hour news society
Managing PR in a 24-hour news society How can cultural organisations manage their public relations in an ‘always-on’ society where the news is constantly being updated? This transcript of a panel discussion explores how to be one step ahead of the media, how to make sure your marketing campaigns are picked up by the press ... Read more
Top ten press tips
Top ten press tips In early 2011, the AMA brought together press and PR professionals from the cultural sector for PR and the Changing Media — a summit on the changing role of press and PR in the arts. This article aims to summarise the day in ten points and was first published in JAM ... Read more
Why a picture is worth a thousand words
Why a picture is worth a thousand words Editors like strong, eye-catching images that work well in either print or online format. This article looks at the importance of photography. Good images that attract all-important attention require thought, creativity and a keen eye. This article was first published in JAM (issue 41 / January 2011). ... Read more