Digital Heritage Lab

Digital Culture Compass

Digital Culture Compass

By Arts Council England


The Digital Culture Compass helps cultural organisations approach, assess and improve their digital activities. The Digital Culture Compass was commissioned by Arts Council England and the National Lottery Heritage Fund as part of the UK Government’s Culture is Digital initiative.


Shape your approach to all aspects of digital strategy, planning and activities by using these eight charter principles, developed with and for cultural organisations.

This Digital Culture Charter is for all cultural organisations in the UK using, or planning to use, digital content, services, experiences, data, systems or technologies as part of their work.

The Charter is designed so organisations’ leaders – directors, trustees or senior managers – can make and communicate a commitment to approaching digital activities in ways that are led by core values, centred on people’s needs and responsive to change.

Download the charter 

The Tracker

The Tracker has been developed with arts and heritage organisations of all types and sizes to help you to:

  • Assess your organisation’s current use of digital
  • Set targets for where you would like to be in 12 months
  • Record notes that explain the thinking behind your current assessment and targets
  • Share reports online with colleagues and others
  • Export content for working offline

You don’t need to complete an assessment in one go: you can log in and out as often as you need. You can save multiple assessments, so you can report on your digital progress at different times or for different reasons. If you are a consultant or overseeing a group of organisations, you can create assessments for different organisations.

Tracker Quick Guide and log-in details 

Digital Culture Compass content is published under the terms of the Open Government Licence.

Browse by learning pillars
Platforms & Tools
Resource type: Guide/tools | Published: 2020

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.  It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.