DIY infographics
Using infographics can be a great way of communicating complicated information in a quick and visually accessible way. But if you have a limited budget how can you create your own infographics in-house? This review looks at the pros and cons of the three most popular ‘free’ infographic tools based on the AMA’s Head of Marketing’s own experience of using them.
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Canva
Pros:
- There’s a range of pre-set infographic templates that can be easily adapted.
- You can upload your own images or select from a range of free icons.
- You can choose you own colour scheme from pre-selected options or by selecting specific hexadecimal colours.
- It’s an intuitive interface and you can download the file in multiple formats (e.g. pdf, jpg, png).
- You can access some of the ‘teams’ functionality to share work.
Cons:
- The infographic templates are limited to 800 x 2000 pixels — you can set your own dimensions to start with in a blank sheet, but the existing templates won’t work, so requires more work on your part.
- The range of fonts is a little limited and you won’t see trusted favourites like Arial — instead you’ll have to scroll through to find Canva’s own versions, like ‘Arialle’.
- If you want Canva to remember your preferred colours/fonts etc., you’ll need to upgrade to the paid version, which provides a ‘brand kit’.
