AMA Conference 2020

DIY infographics

DIY infographics

Using infographics can be a great way of communicating complicated information in a quick and visually accessible way. But if you have a limited budget how can you create your own infographics in-house? This review looks at the pros and cons of the three most popular ‘free’ infographic tools based on the AMA’s Head of Marketing’s own experience of using them.

Article snippet

Canva

Pros:

  • There’s a range of pre-set infographic templates that can be easily adapted.
  • You can upload your own images or select from a range of free icons.
  • You can choose you own colour scheme from pre-selected options or by selecting specific hexadecimal colours.
  • It’s an intuitive interface and you can download the file in multiple formats (e.g. pdf, jpg, png).
  • You can access some of the ‘teams’ functionality to share work.

Cons:

  • The infographic templates are limited to 800 x 2000 pixels — you can set your own dimensions to start with in a blank sheet, but the existing templates won’t work, so requires more work on your part.
  • The range of fonts is a little limited and you won’t see trusted favourites like Arial — instead you’ll have to scroll through to find Canva’s own versions, like ‘Arialle’.
  • If you want Canva to remember your preferred colours/fonts etc., you’ll need to upgrade to the paid version, which provides a ‘brand kit’.

Author

Amy Firth
Head of Marketing AMA

Published December 2019

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