To develop a successful partnership with a corporate sponsor takes time, effort and planning. This factsheet identifies five steps that arts organisations should take, each step requiring a number of questions to be answered. By following each step you should be able to make a successful approach for sponsorship and develop a long-term relationship.
This book offers examples of successful cultural partnerships from the US and outlines how these have benefited local communities. Based on the success of these partnerships it also offers some useful advice on developing successful partnerships in the community as well as outlining some less successful ventures into partnership and based on this, tips on … Read more
This social marketing case study has been shared by the National Social Marketing Centre. In 2007 Brent Council’s Graffiti Partnership Board (a multi-agency partnership) successfully led diversionary activities and implemented a stronger investigation and enforcement strategy to tackle graffiti in the area. The approach was developed after extensive research and engagement with young people, graffiti … Read more
Literature organisations and libraries share a commitment to the power of reading and writing to achieve positive social change. It is in this spirit that this toolkit has been devised to help literature organisations and libraries build good partnerships. It has been published as part of a piece of research commissioned by Arts Council South East from New Writing South … Read more
This article was first published in Arts Professional in 2012 and is about a one-year collaboration between the Royal Academy of Dramatic Arts (RADA) public cinema – The Screen @ RADA – and Curzon Cinemas. The launch of RADA’s new cinema gave the Academy a great opportunity to attract new audiences, and in Curzon Cinemas they found the perfect … Read more
This case study from Scottish Book Trust describes how they used social media to develop a broad range of audiences for Scotland’s first week-long national celebration of books and reading. Working with a range of online and offline partners, Scottish Book Trust developed a Book Week Scotland brand voice for social media activity (Facebook saw … Read more
We often think that research sharing between venues and visiting companies is a contentious issue but during some past research Heather Maitland talked to 50 companies and many of them said things like: ‘I don’t encounter massive problems as we have good relationships with venues who are happy as long as they get something in return.’ So what is a good relationship and … Read more
A case study about study days led by theatre professionals for older people in partnership with the University of the Third Age. Workshops on topics as varied as playwriting, directing, costume and make-up have proved very popular with this older age group.
The Questions & Dancers project offered emerging choreographers the chance to work with young people in the making of new work whilst engaging dance experience to young audiences. The project was created for eight to eleven year-old children and their families and presented by The Place, Sadler’s Wells and Company of Angels. This case study … Read more
Background In early 2011 Thought Den were commissioned to produce a playful mobile-based experience to take Tate’s collection of artworks beyond the physical walls of the gallery. Their previous app, Tate Trumps, was hailed as a game-changer and demonstrated public appetite for mobile experiences. Magic Tate Ball was designed to appeal to more casual mobile … Read more