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25th November 2013 Sara Lock

Sharing audiences

By: Kate Rolfe


This article was first published in Arts Professional in 2012 and is about a one-year collaboration between the Royal Academy of Dramatic Arts (RADA) public cinema – The Screen @ RADA  – and Curzon Cinemas. The launch of RADA’s new cinema gave the Academy a great opportunity to attract new audiences, and in Curzon Cinemas they found the perfect organisation to collaborate with to encourage film fans to try a new cinematic experience.

With Q&A screenings, educational workshops and a range of films available to watch, Curzon and RADA will be working together to create something a little different, something designed for the public but which also benefits the students training here. It’s an interesting balance but one which will continue to generate valuable opportunities for all involved.

| Published:2013

Smart tags: partnership film collaboration audience development audiences audience

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