Resources tagged with



A model for sustainable arts marketing in the education sector

Founded in 2002 the Windmill Theatre is a not-for-profit performing arts company based in Adelaide, Australia. This case study describes how Windmill’s award-winning Arts Community and Education Program reflects the company’s belief that capturing the imaginations of young people early in their development helps to establish a life-long love of the arts. Using educators to facilitate direct dialogue between artists and young … Read more

Community engagement through festival projects

Community engagement is a core part of the Mackay Festival’s planning and programming, with events such as the Bobcat Ballet bringing new audiences to the arts. This case study demonstrates some of the learnings from years of community engagement activity.

Growing community arts with people with disabilities

This Australian case study gives an overview of an ongoing partnership between the Victoria Park Centre for the Arts and Nulsen (acknowledged as a leader in Australia in the field of caring for people with profound and severe disabilities). The partnership was designed to enable Nulsen residents to thrive in the artist community and find … Read more

The role of arts participation in regional well being

This paper is a summary of key areas of interest from Julia Anwar McHenry’s research thesis ‘The Arts and Social Well-being in Rural Communities: A Qualitative and Quantitative Assessment in the Mid West Region of Western Australia’. Anwar McHenry’s thesis is the outcome of a research project on the role of the arts in the … Read more

Engaging with rural communities to develop new audiences

When I Was A Rat toured to The Courtyard Arts Centre in Hereford in 2013, two family-based circus skills workshops were organised by The Coutyard at Moccas Village Hall and Kingsland Village Hall. The Courtyard’s marketing team had identified these two villages as being in areas of low engagement with the venue. The workshops linked well with the physical … Read more

Developing audiences for contemporary art in the Inner and Outer Hebrides

Atlas Arts develops audiences for contemporary art in the Inner and Outer Hebrides with a team of just two people.  Working without a venue, the artists Atlas Arts commission work in different ways but all of them make connections with the contemporary world around them, tapping into the unique qualities of the local, rural area.  This … Read more

Engaging communities beyond the building

York Theatre Royal takes a cross-departmental approach to engaging communities ensuring the whole organisation is audience focused. They build long-term relationships with visitors and participants by working with them to deliver artistic work. During this AMA conference 2013 session Abbigail Ollive and Alexander Wright shared details of how York Theatre Royal has transformed the impact … Read more

Tackling graffiti through art related engagement

This social marketing case study has been shared by the National Social Marketing Centre.  In 2007 Brent Council’s Graffiti Partnership Board (a multi-agency partnership) successfully led diversionary activities and implemented a stronger investigation and enforcement strategy to tackle graffiti in the area.  The approach was developed after extensive research and engagement with young people, graffiti … Read more