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CultureHive > Case Study > Developing audiences for contemporary art in the Inner and Outer Hebrides
3rd March 2014 Sara Lock

Developing audiences for contemporary art in the Inner and Outer Hebrides

By: Atlas Arts


Atlas Arts develops audiences for contemporary art in the Inner and Outer Hebrides with a team of just two people.  Working without a venue, the artists Atlas Arts commission work in different ways but all of them make connections with the contemporary world around them, tapping into the unique qualities of the local, rural area.  This case study includes three examples of how Atlas Arts uses projects to connect with local community issues and supports cultural tourism; working locally to raise the area’s profile nationally and internationally.

Goals

We want to contribute to the cultural life of the Inner and Outer Hebrides by:

  • nurturing artistic practice and talent in a way that is sensitive to place and of a high quality
  • further developing cultural tourism with art of local, national and international importance
  • bringing in new ways of expressing our communities’ values and concerns.

Target audience

It’s important that we see the entire community as our audience whether they are hill-walkers or crofters, cruise ship passengers or lifeboat men.

| Published:2014

Smart tags: visual art visual arts touring rural cultural tourism community community engagement audience development

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