AMA Conference 2020

Digital Heritage Lab

Analytics — how to present your digital stats effectively

Analytics — how to present your digital stats effectively

By Trish Thomas

SUMMARY

Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In this session recorded at Digital Heritage Lab's Digital Skills DayTrish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The session has been divided into two parts ― website stats and social media channels ― Facebook, Instagram and Twitter.

Analytics — how to present your digital stats effectively — Part 1: Websites
— this session recording is 18 minutes in length.


Analytics — how to present your digital stats effectively — Part 2: Social media — Facebook, Instagram and Twitter — this session recording is 13 minutes in length.

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Analytics — how to present your digital stats effectively

Resource type: Webinars and films | Published: 2021

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.  It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.