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Analytics — how to present your digital stats effectively

Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The session ... Read more


Published: 2021 | Resource type: Webinars and films

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Data Sharing: how Sadler’s Wells put the customer first and increased touring company customer data by 25%

Sebastian Cheswright Cater and Matt Kirby at Sadler’s Wells share how putting the customer first has helped them meet ACE data sharing requirements, stay legally compliant, support their artistic partners and save hours of valuable staff time.


Published: 2017 | Resource type: Case studies

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Making Digital Work: Data

Learn how to get the best from your data with support from this guide, which shares learning from the Digital R&D Fund for the Arts.


Published: 2016 | Resource type: Guide/tools

Counting what counts front cover

Counting what counts – big data and the cultural sector

This report argues for senior cultural decision-makers to grasp the potential of big data. It aims to set the issues in a wide strategic context.


Published: 2013 | Resource type: Research

Inside the datavores: the effect of data and online analytics

Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom line. This full technical report describes the background, data, method and findings of an analysis of the link between data activity and business performance. Key Findings: Using data ... Read more


Published: 2014 | Resource type: Research

Inside the Datavores – summary document

This briefing summarises the findings of an analysis of the link between data activity and business performance in a sample of 500 UK companies that are active online. Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom-line. ... Read more


Published: 2014 | Resource type: Research

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Audience data for touring companies – a practical guide

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible For touring companies audience data – and who has access to it – is a contentious issue. This guide is primarily for touring companies, but venue staff might find it interesting to see the arguments from ... Read more


Published: 2014 | Resource type: Guide/tools

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Big data and you

Get to grips with what big data means and what it can do for the cultural sector in this transcript of Anthony Lilley’s presentation from AMA conference 2013.


Published: 2013 | Resource type: Research

Data-sharing case studies

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Resource sheet containing annotated case studies about data sharing between companies. This resource includes tips on how best to collaborate between different companies as well as information about data protection in the context of specific ... Read more


Published: 2012 | Resource type: Guide/tools