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Universal Analytics countdown timer to deletion

Google Analytics: Save your reports before access goes on 1st July 2024

As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.


Published: 2024 | Resource type: Guide/tools

An array of question marks. One is lit with a warm yellow glow.

Beyond page views – measure what matters with Google Analytics 4 (GA4)

A playback pack from Digital Culture Network following their session at AMA’s Digital Marketing Day 2023. Includes slides and templates plus an additional eight resources to help you maximize your use of Google Analytics 4 ( GA4 ).


Published: 2023 | Resource type: Guide/tools

Through one lens of an upturned pair of specs a whole city landscape emerges.

Next level digital marketing

A collection of resources from the industry-leading arts and culture CRM solution, Tessitura.  These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.


Published: 2023 | Resource type: Essential reads

Two men looking at paintings in a gallery

iBeholder: new ways to gather data and insight for non-ticketed venues

The iBeholder pilot programme was developed to help discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience.  thrive, Northern Ireland’s audience development agency details everything that happened throughout the project and the insights uncovered.


Published: 2023 | Resource type: Research

Hamster eating apple

Making it count: Overcoming the barriers to better grant-making

Grant-making occupies a special place in the finance landscape for the social sector. Grants are the lifeblood of the sector, enabling charities and community groups to innovate, plan, develop and collaborate, often unlocking other income streams. However, not all grant-making currently achieves its full potential. A useful read for grant recipients as well as grant ... Read more


Published: 2023 | Resource type: Research

Lots of cables plugged into the back of a computer

Better data on the cultural economy: scoping study

A DCMS commissioned report that outlines ways to strengthen cultural sector data to help ascertain its value and contribution to UK economy and society, enabling effective policy development. By MyCake, in association with the Audience Agency.


Published: 2022 | Resource type: Research

Making data work cover

Making Data Work: A scoping study to develop a mixed-methods evaluation framework for culture

The cultural sector makes a significant contribution to people’s lives, to society and the economy – so why do we struggle to convey its impact? This study, led by the Centre for Cultural Value, shares findings from a national, interdisciplinary research project that aims to tackle the crisis the cultural sector is currently facing in ... Read more


Published: 2022 | Resource type: Research

Data in a nightscape of skyscrapers.

Addressing bias in data with a system of empowerment

Addressing bias in data involves transforming how we approach current practices for collecting, analyzing, sharing, and making decisions with data. Sarah Herrera, Mondavi Center for the Performing Arts, shares concepts of belonging and empowerment to explore ways to create small wins to drive momentum in your organization’s diversity, equity, accessibility, and inclusion (DEAI) work.


Published: 2022 | Resource type: Webinars and films

Crop from Infographic. Full alt text in resource.

Fixing the digital divide: facts and stats

The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research ... Read more


Published: 2022 | Resource type: Research

Head and shoulders of a womanwith hand up holding a pen. Her face is covered in symbols.

Influencer, Influenced or Influential: How do you use data?

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA ... Read more


Published: 2022 | Resource type: Guide/tools

A crowd of people of different ages, gender, height and ethnicity covered in dry powder paint. Msnay have their hands in the air and the sky is full of different colours.

Segmenting your audience toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.


Published: 2022 | Resource type: Case studies

hundreds of locks some with messages on.

Let’s talk Loyalty Toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.


Published: 2022 | Resource type: Guide/tools

Opened laptop with digital stats on the screen.

Analytics — how to present your digital stats effectively

Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The session ... Read more


Published: 2021 | Resource type: Webinars and films

Toddler wearing a face mask watching movie in the cinema.

Covid-19 analysis of performing arts box office data

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.


Published: 2021 | Resource type: Article

Why is it so important that your data looks good?

Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM highlights three simple spreadsheet tricks that can help you get your data tidy. Plus best practices to help you create a data legacy for fundraising in your organisation.


Published: 2021 | Resource type: Guide/tools

Paperwork and hands on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. There is a digital tablet and laptop on the table

Data visualisation: what a wonderful world it could be

In the first of a series of blogs on data, Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM covers graph dos and don’ts, some handy free insight tools, and discuss ways in which we as a sector could dig deeper into data, starting with data visualisation.


Published: 2021 | Resource type: Article

Data – what is it good for? #DigitalLab

Rebecca Horrell, Digital Marketing Coordinator, Rambert analyses spikes in online engagement using Google Analytics as part of her Fellowship at Digital Lab.  


Published: 2020/21 | Resource type: Article

Advanced Google Analytics

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.


Published: 2020 | Resource type: Guide/tools

Two sets of hands both holding tablets showing data graphs

Google Analytics for beginners

You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.


Published: 2020 | Resource type: Guide/tools

View of a theatre during an opera

The ultimate guide to surviving and thriving as a cultural organisation in the 21st century

Like so many industries, arts and cultural organisations are experiencing a rapid digital transformation. Consumer expectations are changing quickly – it is no longer a novelty to have an app or to incorporate technology as part of the in-person experience. Plus, amidst the COVID-19 (coronavirus) situation, many organisations are shifting their operations online. Produced by ... Read more


Published: 2020 | Resource type: Guide/tools