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Advanced Google Analytics

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.


Published: 2020 | Resource type: Guide/tools

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Google Analytics for beginners

You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.


Published: 2020 | Resource type: Guide/tools

View of a theatre during an opera

The ultimate guide to surviving and thriving as a cultural organisation in the 21st century

Like so many industries, arts and cultural organisations are experiencing a rapid digital transformation. Consumer expectations are changing quickly – it is no longer a novelty to have an app or to incorporate technology as part of the in-person experience. Plus, amidst the COVID-19 (coronavirus) situation, many organisations are shifting their operations online. Produced by ... Read more


Published: 2020 | Resource type: Guide/tools

Impactful Insights – a data-driven approach to audience development

A straightforward guide from Creative Scene that shares insights about the value of using data to better understand and engage audiences.


Published: 2020 | Resource type: Case studies

Different approaches to collecting data: String maps and bucket collections #ADA

The second blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Five external shots of libraries forming the cover of the resource pack

The Libraries Taskforce: Evaluation workshops resource pack

In March 2019 The Audience Agency delivered a series of evaluation workshops for libraries, commissioned by the DCMS Libraries Taskforce and supported by Arts Council England.  Four workshops were delivered across England; in the North West, North East, South West, and London / South East regions.  This Resource Pack brings together the evaluation workshop slide ... Read more


Published: 2019 | Resource type: Guide/tools

Asking for Donations

An abstract from the Spektrix Insights Report 2019 that focuses on maximising individual donations.


Published: 2019 | Resource type: Research

Who’s coming? Respectful audience surveying toolkit

A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.


Published: 2019 | Resource type: Guide/tools

Spektrix Insights Report 2019: Executive Summary

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019


Published: 2019 | Resource type: Research

AIM Success Guide: Successfully managing privacy and data regulations in small museums

The new AIM publication focuses on the most important areas for action for the impending General Data Protection Regulation (GDPR). The guide is suitable for all AIM members and other heritage sector organisations across the UK.


Published: 2017 | Resource type: Guide/tools

Purple Seven case study thumbnail

Data Sharing: how Sadler’s Wells put the customer first and increased touring company customer data by 25%

Sebastian Cheswright Cater and Matt Kirby at Sadler’s Wells share how putting the customer first has helped them meet ACE data sharing requirements, stay legally compliant, support their artistic partners and save hours of valuable staff time.


Published: 2017 | Resource type: Case studies

Digital R&D Logo and resource title

Making Digital Work: Data

Learn how to get the best from your data with support from this guide, which shares learning from the Digital R&D Fund for the Arts.


Published: 2016 | Resource type: Guide/tools

AMA Conference 2015 branding

AMA Conference 2015 Advanced Arena Collection

This AMA conference 2015 collection explores big data, embedding digital experimentation and the cultural organisation of the future.


Published: 2015 | Resource type: article

Arts Data Impact

Impact of a Data-Scientist-in-Residence on the ENO

This case study details how the Arts Data Impact (ADI) project affected English National Opera and explores the benefits of a data scientist to a cultural organisation.


Published: 2015 | Resource type: Case studies

Arts Data Impact

Impact of a Data-Scientist-in-Residence on the National Theatre

This case study details how the Arts Data Impact (ADI) project affected the National Theatre and explores the benefits of a data scientist to a cultural organisation.


Published: 2015 | Resource type: Case studies

Arts Data Impact

Impact of a Data-Scientist-in-Residence on The Audience Agency

This case study details how the Arts Data Impact (ADI) project affected The Audience Agency and explores the benefits of a data scientist to a cultural organisation.


Published: 2015 | Resource type: Case studies

Arts Data Impact

Impact of a Data-Scientist-in-Residence on the Barbican

This case study explores how the Arts Data Impact (ADI) project affected the Barbican and explores the benefits of a data scientist to a cultural organisation.


Published: 2015 | Resource type: Case studies

Ten Top Tips for Great Focus Groups

Lisa Baxter at The Experience Business offers her Ten Top Tips for Great Focus Groups.


Published: 2012 | Resource type: Guide/tools

When Should I Use Focus Groups?

Lisa Baxter from The Experience Business explains when it’s best to use focus groups as a method for collecting audience research.


Published: 2012 | Resource type: Guide/tools

Cart before the horse for CRM?

When thinking and talking about a CRM strategy don’t just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.


Published: 2015 | Resource type: article