Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.

Like so many industries, arts and cultural organisations are experiencing a rapid digital transformation. Consumer expectations are changing quickly – it is no longer a novelty to have an app or to incorporate technology as part of the in-person experience. Plus, amidst the COVID-19 (coronavirus) situation, many organisations are shifting their operations online. Produced by ... Read more

A straightforward guide from Creative Scene that shares insights about the value of using data to better understand and engage audiences.

The second blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 

In March 2019 The Audience Agency delivered a series of evaluation workshops for libraries, commissioned by the DCMS Libraries Taskforce and supported by Arts Council England.  Four workshops were delivered across England; in the North West, North East, South West, and London / South East regions.  This Resource Pack brings together the evaluation workshop slide ... Read more

An abstract from the Spektrix Insights Report 2019 that focuses on maximising individual donations.

A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019

The new AIM publication focuses on the most important areas for action for the impending General Data Protection Regulation (GDPR). The guide is suitable for all AIM members and other heritage sector organisations across the UK.

Sebastian Cheswright Cater and Matt Kirby at Sadler’s Wells share how putting the customer first has helped them meet ACE data sharing requirements, stay legally compliant, support their artistic partners and save hours of valuable staff time.

Learn how to get the best from your data with support from this guide, which shares learning from the Digital R&D Fund for the Arts.

This AMA conference 2015 collection explores big data, embedding digital experimentation and the cultural organisation of the future.

This case study details how the Arts Data Impact (ADI) project affected English National Opera and explores the benefits of a data scientist to a cultural organisation.

This case study details how the Arts Data Impact (ADI) project affected the National Theatre and explores the benefits of a data scientist to a cultural organisation.

This case study details how the Arts Data Impact (ADI) project affected The Audience Agency and explores the benefits of a data scientist to a cultural organisation.

This case study explores how the Arts Data Impact (ADI) project affected the Barbican and explores the benefits of a data scientist to a cultural organisation.

Lisa Baxter at The Experience Business offers her Ten Top Tips for Great Focus Groups.

Lisa Baxter from The Experience Business explains when it’s best to use focus groups as a method for collecting audience research.

When thinking and talking about a CRM strategy don’t just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.