AMA Conference 2020

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A crowd of people of different ages, gender, height and ethnicity covered in dry powder paint. Msnay have their hands in the air and the sky is full of different colours.

Segmenting your audience toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.

Published: 2022 | Resource type: Case studies

hundreds of locks some with messages on.

Let’s talk Loyalty Toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.

Published: 2022 | Resource type: Guide/tools

Opened laptop with digital stats on the screen.

Analytics — how to present your digital stats effectively

Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The session ... Read more

Published: 2021 | Resource type: Webinars and films

Toddler wearing a face mask watching movie in the cinema.

Covid-19 analysis of performing arts box office data

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.

Published: 2021 | Resource type: Article

Why is it so important that your data looks good?

Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM highlights three simple spreadsheet tricks that can help you get your data tidy. Plus best practices to help you create a data legacy for fundraising in your organisation.

Published: 2021 | Resource type: Guide/tools

Paperwork and hands on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. There is a digital tablet and laptop on the table

Data visualisation: what a wonderful world it could be

In the first of a series of blogs on data, Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM covers graph dos and don’ts, some handy free insight tools, and discuss ways in which we as a sector could dig deeper into data, starting with data visualisation.

Published: 2021 | Resource type: Article

Data – what is it good for? #DigitalLab

Rebecca Horrell, Digital Marketing Coordinator, Rambert analyses spikes in online engagement using Google Analytics as part of her Fellowship at Digital Lab.  

Published: 2020/21 | Resource type: Article

Advanced Google Analytics

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

Published: 2020 | Resource type: Guide/tools

Two sets of hands both holding tablets showing data graphs

Google Analytics for beginners

You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.

Published: 2020 | Resource type: Guide/tools

View of a theatre during an opera

The ultimate guide to surviving and thriving as a cultural organisation in the 21st century

Like so many industries, arts and cultural organisations are experiencing a rapid digital transformation. Consumer expectations are changing quickly – it is no longer a novelty to have an app or to incorporate technology as part of the in-person experience. Plus, amidst the COVID-19 (coronavirus) situation, many organisations are shifting their operations online. Produced by ... Read more

Published: 2020 | Resource type: Guide/tools

Impactful Insights – a data-driven approach to audience development

A straightforward guide from Creative Scene that shares insights about the value of using data to better understand and engage audiences.

Published: 2020 | Resource type: Case studies

Different approaches to collecting data: String maps and bucket collections #ADA

The second blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 

Published: 2020 | Resource type: Article

Five external shots of libraries forming the cover of the resource pack

The Libraries Taskforce: Evaluation workshops resource pack

In March 2019 The Audience Agency delivered a series of evaluation workshops for libraries, commissioned by the DCMS Libraries Taskforce and supported by Arts Council England.  Four workshops were delivered across England; in the North West, North East, South West, and London / South East regions.  This Resource Pack brings together the evaluation workshop slide ... Read more

Published: 2019 | Resource type: Guide/tools

Asking for Donations

An abstract from the Spektrix Insights Report 2019 that focuses on maximising individual donations.

Published: 2019 | Resource type: Research

Who’s coming? Respectful audience surveying toolkit

A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.

Published: 2019 | Resource type: Guide/tools

Spektrix Insights Report 2019: Executive Summary

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here:

Published: 2019 | Resource type: Research

AIM Success Guide: Successfully managing privacy and data regulations in small museums

The new AIM publication focuses on the most important areas for action for the impending General Data Protection Regulation (GDPR). The guide is suitable for all AIM members and other heritage sector organisations across the UK.

Published: 2017 | Resource type: Guide/tools

Purple Seven case study thumbnail

Data Sharing: how Sadler’s Wells put the customer first and increased touring company customer data by 25%

Sebastian Cheswright Cater and Matt Kirby at Sadler’s Wells share how putting the customer first has helped them meet ACE data sharing requirements, stay legally compliant, support their artistic partners and save hours of valuable staff time.

Published: 2017 | Resource type: Case studies

Digital R&D Logo and resource title

Making Digital Work: Data

Learn how to get the best from your data with support from this guide, which shares learning from the Digital R&D Fund for the Arts.

Published: 2016 | Resource type: Guide/tools

AMA Conference 2015 branding

AMA Conference 2015 Advanced Arena Collection

This AMA conference 2015 collection explores big data, embedding digital experimentation and the cultural organisation of the future.

Published: 2015 | Resource type: article