In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.

In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.

Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The session ... Read more

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.

Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM highlights three simple spreadsheet tricks that can help you get your data tidy. Plus best practices to help you create a data legacy for fundraising in your organisation.

In the first of a series of blogs on data, Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM covers graph dos and don’ts, some handy free insight tools, and discuss ways in which we as a sector could dig deeper into data, starting with data visualisation.

Rebecca Horrell, Digital Marketing Coordinator, Rambert analyses spikes in online engagement using Google Analytics as part of her Fellowship at Digital Lab.  

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.

Like so many industries, arts and cultural organisations are experiencing a rapid digital transformation. Consumer expectations are changing quickly – it is no longer a novelty to have an app or to incorporate technology as part of the in-person experience. Plus, amidst the COVID-19 (coronavirus) situation, many organisations are shifting their operations online. Produced by ... Read more

A straightforward guide from Creative Scene that shares insights about the value of using data to better understand and engage audiences.

The second blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 

In March 2019 The Audience Agency delivered a series of evaluation workshops for libraries, commissioned by the DCMS Libraries Taskforce and supported by Arts Council England.  Four workshops were delivered across England; in the North West, North East, South West, and London / South East regions.  This Resource Pack brings together the evaluation workshop slide ... Read more

An abstract from the Spektrix Insights Report 2019 that focuses on maximising individual donations.

A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.

The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019

The new AIM publication focuses on the most important areas for action for the impending General Data Protection Regulation (GDPR). The guide is suitable for all AIM members and other heritage sector organisations across the UK.

Sebastian Cheswright Cater and Matt Kirby at Sadler’s Wells share how putting the customer first has helped them meet ACE data sharing requirements, stay legally compliant, support their artistic partners and save hours of valuable staff time.

Learn how to get the best from your data with support from this guide, which shares learning from the Digital R&D Fund for the Arts.

This AMA conference 2015 collection explores big data, embedding digital experimentation and the cultural organisation of the future.