Digital Skills Day
Recordings and case studies from Digital Skills Day — a free practical one-day online training event that took place in June 2021.
Digital Skills Day was the final Digital Heritage Lab event — a free digital skills programme for small to medium sized heritage organisations, which was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.
Photo by Tran Mau Tri Tam on Unsplash.
Resources
Photo by Timothy Hales Bennett on Unsplash.
How to develop a digital engagement strategy that works for your organisation
Photo by Andrew Seaman on Unsplash.
How to tell your organisation’s story if you don’t have a collection
Photo by Timon Studler on Unsplash.
Segmenting your online audiences to improve digital effectiveness
Photo by Brett Jordan on Unsplash
How to use emails more effectively — email marketing best practice
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash
Email automation — how to make your life easier
Image courtesy of Nuneaton Museum & Art Gallery ©
How a local museum used data and insights to develop a focused digital content plan
The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’. Image courtesy of The Rose Theatre Trust.
How online events had a positive impact on audience engagement and donations for a small heritage organisation
Covid-19 secure boom pole in action during recording of Podtours podcast. Image courtesy of St Mellitus Organ Restoration Project © Photo Charlotte Wilson.
Using podcasts to engage with new audiences
A young boy uses a magnifying glass to look closer at a tea scale. © Photo Steve Carse.
How the events of the past year gave a museum the opportunity to improve their digital foundations
The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.
