AMA Conference 2020

Digital Skills Day

Digital Skills Day

Recordings and case studies from Digital Skills Day — a free practical one-day online training event that took place in June 2021.

Digital Skills Day was the final Digital Heritage Lab event — a free digital skills programme for small to medium sized heritage organisations, which was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.

Photo by Tran Mau Tri Tam on Unsplash.

Resources

Smart mobile phone with Facebook next to a laptop
Photo by Timothy Hales Bennett on Unsplash.

How to develop a digital engagement strategy that works for your organisation

Opened laptop with digital stats on the screen.
Photo by Path Digital on Unsplash.

Analytics — how to present your digital stats effectively

black and brown typewriter
Photo by Andrew Seaman on Unsplash.

How to tell your organisation’s story if you don’t have a collection

Aerial shot of people walking around a paved public space
Photo by Timon Studler on Unsplash.

Segmenting your online audiences to improve digital effectiveness

How to expand the functionality of your WordPress website
Photo by Striving Blogger on Unsplash.

How to expand the functionality of your WordPress website

Email icon on a mobile phone
Photo by Brett Jordan on Unsplash

How to use emails more effectively — email marketing best practice

Open laptop with Gmail icon in the top right hand corner
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

Email automation — how to make your life easier

Looking down at a mobile phone and mug of coffee with a spoon in it
Photo by Nathan Dumlao on Unsplash.

How to create video content for your social media channels

Smart phone with social media icons
Photo by Rami Al-zayat on Unsplash.

How to plan a successful social media campaign

Banishing the backlog with digital volunteers
Image courtesy of Museum of East Anglian Life ©

Banishing the backlog with digital volunteers

How digital can support the volunteering journey
Image courtesy of Skylark IX Recovery Trust ©

How digital can support the volunteering journey

How a local museum used data and insights to develop a focused digital content plan
Image courtesy of Nuneaton Museum & Art Gallery ©

How a local museum used data and insights to develop a focused digital content plan

The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’.
The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’. Image courtesy of The Rose Theatre Trust.

How online events had a positive impact on audience engagement and donations for a small heritage organisation

Covid secure boom pole in action during recording of Podtours podcast
Covid-19 secure boom pole in action during recording of Podtours podcast. Image courtesy of St Mellitus Organ Restoration Project © Photo Charlotte Wilson.

Using podcasts to engage with new audiences

A young boy in a blue top and yellow hat uses a blue magnifying glass to look closer at a tea scale.
A young boy uses a magnifying glass to look closer at a tea scale. © Photo Steve Carse.

How the events of the past year gave a museum the opportunity to improve their digital foundations

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.  It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.