Search results

Google Tag Manager basics, top tips and common mistakes
Published: 2024 | Resource type: Guide/tools

Website reporting for 2024: five tips for website analytics using GA4
Published: 2023 | Resource type: Guide/tools

How a local museum used data and insights to develop a focused digital content plan
Published: 2021 | Resource type: Case studies

Analytics — how to present your digital stats effectively
Published: 2021 | Resource type: Webinars and films

Using data to inform your fundraising
Published: 2021 | Resource type: Webinars and films

Analytics — using data to plan content and engage audiences
Published: 2021 | Resource type: Webinars and films

Advanced Google Analytics
Published: 2020 | Resource type: Guide/tools

Google Analytics for beginners
Published: 2020 | Resource type: Guide/tools

Webinar: How to Improve your Engagement on Social Media
Published: 2020 | Resource type: Article

Google Analytics: Actionable Insight
Published: 2017 | Resource type: Guide/tools

Understanding motivations and usage of the Tate online collection
Published: 2014 | Resource type: Research

Digital data – analytics are not just for nerds
Published: 2013 | Resource type: article

Effective search engine optimisation and online visibility for arts organisations
Published: 2013 | Resource type: Case studies

Becoming a social arts organisation
Published: 2013 | Resource type: article

Ways to approach digital marketing
Published: 2013 | Resource type: Guide/tools

Pinterest for cultural heritage institutions – a case study
Published: 2013 | Resource type: Case studies

Let’s Get Real – How to evaluate online success
Published: 2011 | Resource type: Guide/tools

Developing a digital marketing strategy
Published: 2010 | Resource type: Guide/tools

Understanding audiences for online collections resources
Published: 2009 | Resource type: Research

How to conduct a digital marketing audit
Published: 2011 | Resource type: Guide/tools