Search results
Google Tag Manager basics, top tips and common mistakes
Published: 2024 | Resource type: Guide/tools
Website reporting for 2024: five tips for website analytics using GA4
Published: 2023 | Resource type: Guide/tools
How a local museum used data and insights to develop a focused digital content plan
Published: 2021 | Resource type: Case studies
Analytics — how to present your digital stats effectively
Published: 2021 | Resource type: Webinars and films
Using data to inform your fundraising
Published: 2021 | Resource type: Webinars and films
Analytics — using data to plan content and engage audiences
Published: 2021 | Resource type: Webinars and films
Advanced Google Analytics
Published: 2020 | Resource type: Guide/tools
Google Analytics for beginners
Published: 2020 | Resource type: Guide/tools
Webinar: How to Improve your Engagement on Social Media
Published: 2020 | Resource type: Article
Google Analytics: Actionable Insight
Published: 2017 | Resource type: Guide/tools
Understanding motivations and usage of the Tate online collection
Published: 2014 | Resource type: Research
Digital data – analytics are not just for nerds
Published: 2013 | Resource type: article
Effective search engine optimisation and online visibility for arts organisations
Published: 2013 | Resource type: Case studies
Becoming a social arts organisation
Published: 2013 | Resource type: article
Ways to approach digital marketing
Published: 2013 | Resource type: Guide/tools
Pinterest for cultural heritage institutions – a case study
Published: 2013 | Resource type: Case studies
Let’s Get Real – How to evaluate online success
Published: 2011 | Resource type: Guide/tools
Developing a digital marketing strategy
Published: 2010 | Resource type: Guide/tools
Understanding audiences for online collections resources
Published: 2009 | Resource type: Research
How to conduct a digital marketing audit
Published: 2011 | Resource type: Guide/tools