In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.
Resources tagged with Audience Development & Strategy
This is a straightforward, introductory guide for museum staff on how to promote your museum to families. Developed by Kids in Museums it covers all the basics with plenty of jump offs to further resources to find out more.
A second edition of a treasury of arts activities for older people. 52 activities, accessible and creative, for use with older people in any setting. Published by The Baring Foundation. Written by Liz Postlethwaite.
Eloïse Malone and Rich Halliday from Effervescent discuss how co-production can be used to communicate more effectively with your audiences and to have a positive impact on society.
An audience development plan is more than just an expression of how we do it. It is a forward-looking statement of intent and key to delivering public purpose, to staying relevant and resilient. An updated guide by The Audience Agency.
Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the … Read more
Research suggests that organisations are feeling an increased urgency to deepen connections with the communities they serve, but how can they make the most of this momentum? Ashleigh Hibbins, Anne Torreggiani and Carly Henderson from The Audience Agency demonstrate that co-creation is the answer.
This guide by Kids in Museums is designed to support the work of museums to represent and include queer communities and engage children, young people and families with LGBTQ+ heritage.
In the first of three behind the scenes blogs, Culture in Common consortium member Sara Lock answers the question people keep asking… Why is a physical activity charity leading a Creative People and Places programme?
Your café can be an important factor when families are deciding whether to visit your museum. This handy guide by Kids in Museums offers insight into what families want from museum cafés and top tips on how to make them more family friendly.