Aisling Serrant, Community Engagement Manager at the Museum of London Docklands talks about her creative approach to making the museum a welcoming, inclusive, representative space for all. One of a series of podcasts with museum people by For Arts Sake.
Resources tagged with Audience Development & Strategy
The Insights Alliance (Baker Richards, Indigo and One Further) look back on 18 months of data gathered directly from cultural audiences – the fluctuations in confidence levels, the key dividing issues and the lessons we’ve learnt along the way.
Part manifesto, part toolkit, Tactics for the Tightrope by Mark Robinson shows how creative resilience can be a process of resistance not co-option, and can help anyone connect, collaborate and multiply the voices of creative communities, to move from hurt to hope. Published by Future Arts Centres.
Mentor on the AMA’s Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.
Richard Loftus, Head of Sales and Marketing with Town Hall Symphony Hall explains how their use of personalised messages with cultural relevance galvanised their aim to reach diverse audiences.
In this #DigiLab blog Charlotte Angharad Long from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media.
Kyra Cross, Audience Development Officer at Ideas Test, explains how a Digital Lab session on podcasts inspired her to create podcast content as part of her #DigiLab experiment.
This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic and their participation in The Lab strand of … Read more
Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.
Based in a former nurses’ home in Salford, the Working Class Movement Library is a treasure trove of books, pamphlets, archives, artefacts and fabric memorabilia relating to political and cultural institutions of the working class over the past 200 years. As part of The Lab strand of the Digital Heritage Lab, the library was mentored … Read more