Resources tagged with Audience Development & Strategy



Culture Restart: Trends and trajectories

The Insights Alliance (Baker Richards, Indigo and One Further) look back on 18 months of data gathered directly from cultural audiences – the fluctuations in confidence levels, the key dividing issues and the lessons we’ve learnt along the way.

Tactics for the Tightrope: creative resilience for creative communities

Part manifesto, part toolkit, Tactics for the Tightrope by Mark Robinson shows how creative resilience can be a process of resistance not co-option, and can help anyone connect, collaborate and multiply the voices of creative communities, to move from hurt to hope. Published by Future Arts Centres.

Types of engagers #ADA

Mentor on the AMA’s Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.

Audience interaction through social media #DigiLab

In this #DigiLab blog Charlotte Angharad Long from Metro-Boulot-Dodo (MBD) talks about her third experiment — to develop Instagram Stories — and the impact the Digital Lab has had on the organisation’s approach to social media.