Digital Heritage Lab

Resources tagged with Audience Development & Strategy



Telling your story effectively — the Case for Support

Storytelling is an essential part of all fundraising.  You need to tell people why your cause is important, what differentiates it from others and what you need funding for.  Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for … Read more

Reaching new audiences: British Museum Manga

The British Museum held the largest exhibition of manga ever to take place outside of Japan. They used the exhibition to successfully reach new audiences and to support a perception shift for the museum. Ella Lewis-Collins, Senior Marketing Manager, British Museum and Sylvie Harding, Research Executive, Morris Hargreaves McIntyre take us through what they did.

Segmentation: introducing Culture Segments

Culture Segments is a powerful psychographic segmentation tool developed by Morris Hargreaves McIntyre. It helps you better understand and engage with your attenders and non-attenders. It fuels the engagement strategies of hundreds of performing arts venues, zoos, galleries, museums and heritage organisations worldwide.

Getting started with CRM — how to develop an effective CRM strategy

CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium sized heritage organisation and the … Read more

Now, New and Next for cultural fundraisers. What next?

The sixth edition of Now, New and Next from Arts Fundraising & Philanthropy focuses on the future of fundraising, marketing and audience strategies. A range of expert voices offer their insight and expertise across some of the key fundraising and philanthropy topics of the moment.