Storytelling is an essential part of all fundraising. You need to tell people why your cause is important, what differentiates it from others and what you need funding for. Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for … Read more
Resources tagged with Audience Development & Strategy
When the pandemic caused theatres to close The Donmar Warehouse used creative ways to continue telling stories, embrace the restrictions and stay true to their vision.
The British Museum held the largest exhibition of manga ever to take place outside of Japan. They used the exhibition to successfully reach new audiences and to support a perception shift for the museum. Ella Lewis-Collins, Senior Marketing Manager, British Museum and Sylvie Harding, Research Executive, Morris Hargreaves McIntyre take us through what they did.
Culture Segments is a powerful psychographic segmentation tool developed by Morris Hargreaves McIntyre. It helps you better understand and engage with your attenders and non-attenders. It fuels the engagement strategies of hundreds of performing arts venues, zoos, galleries, museums and heritage organisations worldwide.
Engagement with heritage can have a hugely positive impact on our physical, social and mental wellbeing. Based on their learning and experience during their successful project ‘Lost and Found’, Wessex Archaeology have created a guide to help you prepare and deliver a digital heritage wellbeing project.
CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium sized heritage organisation and the … Read more
Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Professor of Brand Strategy and Culture, Jonathan Wilson about brand, Black Lives Matter, cancel culture and predictions for the future. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.
Covid-19 has made creating digital content become crucial to reach and engage family audiences. This handy guide by Kids in Museums is packed with advice, tips and links to further resources to plan and create digital content that works for a family audience.
The sixth edition of Now, New and Next from Arts Fundraising & Philanthropy focuses on the future of fundraising, marketing and audience strategies. A range of expert voices offer their insight and expertise across some of the key fundraising and philanthropy topics of the moment.
5 great tips that will ease your path to reopening from Cuseum