AMA Conference 2020

Resources tagged with Audience Development & Strategy



Segmenting your audience toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.

Marketing your museum to families

This is a straightforward, introductory guide for museum staff on how to promote your museum to families. Developed by Kids in Museums it covers all the basics with plenty of jump offs to further resources to find out more.

Guide: Creating an effective audience development plan

An audience development plan is more than just an expression of how we do it. It is a forward-looking statement of intent and key to delivering public purpose, to staying relevant and resilient. An updated guide by The Audience Agency.

The Power of Storytelling

Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the … Read more

Building meaningful participation

Research suggests that organisations are feeling an increased urgency to deepen connections with the communities they serve, but how can they make the most of this momentum? Ashleigh Hibbins, Anne Torreggiani and Carly Henderson from The Audience Agency demonstrate that co-creation is the answer.

Museum Cafés: Creating a family friendly catering offer

Your café can be an important factor when families are deciding whether to visit your museum. This handy guide by Kids in Museums offers insight into what families want from museum cafés and top tips on how to make them more family friendly.