Digital Heritage Lab

Resources tagged with Metrics & Data



Using data to inform your fundraising

Gathering and analysing data can sometimes feel like an intimidating and time-consuming task. It is, however, a crucial part of creating a successful fundraising strategy. In this Digital Heritage Lab webinar recording, Pumulo Banda and Róisín McGovern from Lightful provide an understanding of what data-informed fundraising is ― what data you should be collecting and how … Read more

How to measure your PR campaign

In the first of a series of thought-provoking and practical guides, Head of Communications at Manchester’s multi-arts venue HOME, Kat Harrison-Dibbits outlines the steps needed to effectively measure your PR campaign.

Analytics — using data to plan content and engage audiences

In this Digital Heritage Lab webinar recording, Trish Thomas explains how to use the data from free analytics tools for your website and social media channels to help you understand the demographics, behaviours and motivations of your digital audiences. Trish will help you decide which metrics to focus on in Google Analytics and in the … Read more

Covid-19 analysis of performing arts box office data

TRG Arts’ analysis of performing arts box office data at the one-year anniversary of the Covid-19 shutdown reveals catastrophic impact on both sides of the Atlantic. David Brownlee, Managing Director, Purple Seven, takes us through the findings.

Data visualisation: what a wonderful world it could be

In the first of a series of blogs on data, Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM covers graph dos and don’ts, some handy free insight tools, and discuss ways in which we as a sector could dig deeper into data, starting with data visualisation.

Advanced Google Analytics

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

Google Analytics for beginners

You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.

A beginner's guide to Benchmarking

A beginner's guide to Benchmarking It’s impossible to know if you’re succeeding in reaching and engaging with audiences and visitors unless you measure and track progress. This resource — A beginner's guide to Benchmarking — will help you consider the key questions when benchmarking your work. Resource snippet Why do I need benchmarks? What does ‘good’ look like? ... Read more

Measuring word of mouth marketing

Measuring word of mouth Heather Maitland explores ways of measuring online and offline word of mouth arts marketing initiatives. This article was first published in JAM (issue 38 / April 2010). Article snippet The starting point of much of the discussion about word of mouth is that it can’t be measured. Actually, sociologist Gabriel Tarde first ... Read more

Measuring the impact of online marketing

Measuring the impact of online marketing How can we tell if online marketing is worth it? Evaluation involves a judgement about effectiveness but monitoring – the routine collection and recording of data over time – is just as important. Heather Maitland explores how to measure your online ROI (return on investment) and finds out how to tell if ... Read more