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Working with digitised collections — shaping stories

The key to digital storytelling is to forget the word ‘digital’. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust helps you think about the stories you might tell with your collections, and how to select, test and refine them so they really engage your target audiences. Kevin provides ideas on ... Read more


Published: 2021 | Resource type: Webinars and films

Working with digitised collections — the raw material

Digitised collections have many of the same management issues as physical collections, and need careful planning and rigorous documentation if you want to avoid getting in a muddle and have the information you need to create online content at your fingertips. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust looks ... Read more


Published: 2021 | Resource type: Webinars and films

A toddler stands and lifts up a porthole window

Playful Museums case study: National Museum of the Royal Navy

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Elliott Bailey, Public Programming Manager, and Claire Hargreaves, Public Programming Producer, share how the National Museum of ... Read more


Published: 2021 | Resource type: Case studies

Heritage Open Days at Hereford Cathedral Sept 2020

Digital audience engagement during a heritage project … and a pandemic

In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study,  Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including ... Read more


Published: 2021 | Resource type: Case studies

Braille reader for computer

Accessible websites and delivery — getting started

Your website is the shop window to your organisation and its accessibility and usability is critical to the offering of inclusive content. Accessible websites are a critical tool in attracting and retaining visitors and audiences. They are an essential part of building an inclusive reputation and a valuable addition in supporting the profile of your ... Read more


Published: 2020 | Resource type: Webinars and films

Post-its on a whiteboard for planning.

Effective fundraising strategy

This Digital Heritage Lab webinar recording will equip you with the necessary skills to start developing an effective fundraising strategy for your organisation. Michelle Wright explains how to create the right fundraising strategy for you, looking at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set ... Read more


Published: 2020 | Resource type: Webinars and films

Open laptop with user looking at screen.

Creating online content for fundraising

As people rapidly scroll down their screens, how do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on the kind of content that charities and arts organisations have achieved success with and what others can try on web, ... Read more


Published: 2020 | Resource type: Webinars and films

Two people in an office space looking at a laptop.

Digital skills for fundraising

Digital skills for fundraising have become even more important for all organisations. In this Digital Heritage Lab webinar recording Howard Lake provides practical ideas on what digital fundraising approaches and priorities to focus on in 2021. He highlights which skills will support digital fundraising in this digitally-led period — from data, social media marketing, and ... Read more


Published: 2020 | Resource type: Webinars and films

Screen with various social media apps showing

Social media essentials

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more


Published: 2021 | Resource type: Webinars and films

Person sitting in a theatre auditorium with laptop open

Digital Audience Development

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences.


Published: 2020 | Resource type: Webinars and films

Group of people taking part in an activity.

Digital Access and Inclusion — Getting started

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic.  In this webinar Becki Morris and Sarah Simcoe look at understanding and removing the barriers to digital inclusion; roles and responsibilities; ... Read more


Published: 2020 | Resource type: Webinars and films

Hand holding a digital tablet.

Broadening your Online Engagement

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Chris Unitt give tips and tactics on how to develop your online engagement more broadly, and looks at ... Read more


Published: 2020 | Resource type: Webinars and films

eCommerce: Getting started

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Emma Forward looks at: types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; ... Read more


Published: 2020 | Resource type: Webinars and films

Two sets of hands both holding tablets showing data graphs

Google Analytics for beginners

You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.


Published: 2020 | Resource type: Guide/tools

Webinar: How Museums can experiment with social media during Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As the coronavirus continues to prevent museums and cultural organisations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organisations are embracing the opportunity to ... Read more


Published: 2020 | Resource type: Guide/tools

The Ansoff Matrix

The Ansoff Matrix is a strategic planning tool that can be used as a framework for devising strategies for audience development. In this video, Cath Hume explains how this useful tool can can be used to prioritise and develop the strategy sets identified in your SWOT and TOWS analysis.


Published: 2018 | Resource type: Webinars and films

The Marketing Mix

The Marketing Mix is made up of the operational elements of your marketing plan and can be used to create your unique selling point (USP).  In this video, Cath Hume defines the Marketing Mix and explains how it can be used in your marketing and campaign planning.


Published: 2018 | Resource type: Webinars and films