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A young boy in a blue top and yellow hat uses a blue magnifying glass to look closer at a tea scale.

How the events of the past year gave a museum the opportunity to improve their digital foundations

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic and their participation in The Lab strand of ... Read more


Published: 2021 | Resource type: Case studies

Covid secure boom pole in action during recording of Podtours podcast

Using podcasts to engage with new audiences

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Ranjit Atwal spoke to Emma Beck from St Mellitus Organ Restoration Project in Stroud Green, North London and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking ... Read more


Published: 2021 | Resource type: Case studies

A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility

Based in a former nurses’ home in Salford, the Working Class Movement Library is a treasure trove of books, pamphlets, archives, artefacts and fabric memorabilia relating to political and cultural institutions of the working class over the past 200 years.  As part of The Lab strand of the Digital Heritage Lab, the library was mentored ... Read more


Published: 2021 | Resource type: Case studies

Using digital to support your in-person learning offer after reopening

During lockdown heritage organisations have expanded their learning offer to deliver programmes, resources and events online to continue to engage with their audiences. In this Digital Heritage Lab webinar recording, Amy Todd and Liam Cunningham from Dig Yourself consider what elements of online learning can we use to support the in-person learning experience. From expanding audiences, increasing ... Read more


Published: 2021 | Resource type: Webinars and films

Reaching digitally excluded audiences

Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services than ever before. In this Digital Heritage Lab webinar recording, Christina Lister takes a closer look at what we mean by digitally excluded audiences, why and in ... Read more


Published: 2021 | Resource type: Webinars and films

Digital fundraising ― getting started

In this Digital Heritage Lab webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.


Published: 2021 | Resource type: Webinars and films

How online events had a positive impact on audience engagement and donations for a small heritage organisation

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when David Johnson talked to Celia Gilbert from The Rose Playhouse in Southwark, London about the positive impact this small heritage organisation experienced since moving its events online.


Published: 2021 | Resource type: Case studies

How a local museum used data and insights to develop a focused digital content plan

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Trish Thomas spoke to Liz Taylor, Curator at Nuneaton Museum & Art Gallery, about how the museum has used data and insights on their audience and digital channels to develop a focused digital content plan to help them engage ... Read more


Published: 2021 | Resource type: Case studies

How digital can support the volunteering journey

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Stephan Stockton MBE looks at how digital tools can help small to medium sized heritage organisations support the volunteering journey from recruitment and training through to ongoing management of volunteers.


Published: 2021 | Resource type: Webinars and films

Banishing the backlog with digital volunteers

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Kate Knowlden shares her experience of working on the Museum of East Anglian Life’s ‘Search for the Stars’ project, which is using remote-working digital volunteers to help transfer the museum’s 40,000 paper-based object records over to its online collections management system. Kate highlights the ... Read more


Published: 2021 | Resource type: Webinars and films

How to plan a successful social media campaign

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session ... Read more


Published: 2021 | Resource type: Webinars and films

How to create video content for your social media channels

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Annie Andoh shares her top tips for creating quick and cheap ‘do it yourself’ video content for your social media channels including Facebook, Twitter, Instagram and TikTok. She looks at easy to use online tools that can help you can create and edit videos, ... Read more


Published: 2021 | Resource type: Webinars and films

Email automation — how to make your life easier

Emails play an important role in digital marketing and email marketing platforms can help you make the most of this marketing tool. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell will introduce you to a range of providers to show how email automation can make your working life easier and ... Read more


Published: 2021 | Resource type: Webinars and films

How to use emails more effectively — email marketing best practice

In this session recorded at Digital Heritage Lab’s Digital Skills Day,  Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including ... Read more


Published: 2021 | Resource type: Webinars and films

Website navigation — putting user experience first

In this session recorded at Digital Heritage Lab’s Digital Skills Day, James Coleman takes you through the basics of website ‘user experience’ and ‘navigation’. Looking at specific examples, James will explain what these terms mean and give you the tools to interrogate your own website and make improvements. This session was sponsored by Supercool.


Published: 2021 | Resource type: Webinars and films

How to expand the functionality of your WordPress website

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell looks at the different types of plugins and extensions that you can add to your WordPress website to help expand its functionality including: custom posts and fields; tagging and content grids; event calendar and bookings; eCommerce and membership; and search. This session ... Read more


Published: 2021 | Resource type: Webinars and films

Segmenting your online audiences to improve digital effectiveness

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Katie Moffat talks about the different approaches to segmenting your online audiences and how to use that insight to improve your digital effectiveness. This session was sponsored by The Audience Agency.


Published: 2021 | Resource type: Webinars and films

How to tell your organisation’s story if you don’t have a collection

Telling your organisation’s story is the key to engaging and reaching audiences and for heritage organisations that don’t have a collection this can be a challenge. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Janet Alderman explains what makes a good story and why telling your organisation’s stories can help engage with ... Read more


Published: 2021 | Resource type: Webinars and films

Analytics — how to present your digital stats effectively

Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The session ... Read more


Published: 2021 | Resource type: Webinars and films

Smart mobile phone with Facebook next to a laptop

How to develop a digital engagement strategy that works for your organisation

In this plenary session recorded at Digital Heritage Lab’s Digital Skills Day, Edward Appleyard from Harewood House brings together all the key elements that you need to consider as you plan and develop your organisation’s digital engagement strategy. Edward explains what a digital engagement strategy is, why it is important and how it can help your ... Read more


Published: 2021 | Resource type: Webinars and films