Since 2000 the use of the social web has increased very rapidly in cultural heritage organisations. This report summarises the barriers which have been identified in exploiting its potential and then focuses on the opportunities for social networking and community participation online. It includes examples of how the web can be used to provide or … Read more
A glossary of web technology terms: what they mean for websites and business.
The Rijksmuseum made a decision to open their collection to a wider audience via the web. The museum embarked on digitising its collection in 2006. In 2010 the opportunity arose to build a new website with the digitised collection at its heart, accessible for the whole world. This concise case study looks at the process … Read more
In this article Martin Vogel examines how technology can authentically serve the purposes of an arts organisation. He looks at the importance of developing a technology strategy for audience relationships that takes into account an organisation’s resources and priorities.
Master the art of blogging with this concise 12-point beginner’s guide to getting a blog up and running.
This guide to building a website. It asks why build a website and explores buying traffic, tone of voice, search engine optimization using cookies to differentiate new customers from returning customers and changing content,
This report looks at the convergence of three trends: technological change the way that people engage with culture the policy aim of increasing democratic participation in culture, with particular regard to audiences described as ‘hard to reach’. The report discusses DCMS’s project Culture Online and highlights some practical lessons learnt from its delivery. In this context it … Read more
Sometimes it’s difficult to know where to start when developing a website – particularly if it’s an area of work you’re not familiar with. This practical hands-on resource provides advice on all aspects of developing and managing a website. It answers regularly posed questions such as who should take responsibility for development, how much do … Read more
This case study shares the most important decisions and fact-finding steps that National Museums Scotland took, in moving from an outdated, little-used website to one that unites all five of their (real) locations, is highly interactive and connects to social media presences and has rich, engaging content for a variety of audiences.