This case study shares the most important decisions and fact-finding steps that National Museums Scotland took, in moving from an outdated, little-used website to one that unites all five of their (real) locations, is highly interactive and connects to social media presences and has rich, engaging content for a variety of audiences.
There are some nice sites that give you a view of how your visitors are rating their overall experience, which helps to feed in to what the online experience is.
The synthesis of this is five principles:
• ‘Snackable’ content is readily available
• The online world blends seamlessly with the physical
• People share their experiences
• Dialogue is the expectation
• Information is accessible
What this might look like
They have 360o photos of the cockpit of Concorde, which they posted on their website and proved very popular, and were picked up by a popular technology blog, and led to a lot of dialogue. This led to 70 Facebook likes + 130 Tweets + 135 comments = 50,000 extra visits to their site.