Attracting an online audience with digitised collections
The Rijksmuseum made a decision to open their collection to a wider audience via the web. The museum embarked on digitising its collection in 2006. In 2010 the opportunity arose to build a new website with the digitised collection at its heart, accessible for the whole world. This concise case study looks at the process and outcomes of the Rijksstudio project.
The response to the launch of Rijksstudio was extremely positive. The fact that good quality images are free accessible to a broad audience is anew and bold move for a museum. The positive outcome is that other museums are following this example.
Resource type: Case studies | Published: 2013