This resource, written by Mia Ridge in collaboration with Culture24, describes how to optimise your organisation’s Google Analytics account. It is aimed at staff that work on websites, or in public engagement or marketing. It does not assume any technical skills.
The development of Chapter Arts Centre’s website considers people, passion and creating content that brings people closer to you. This resource explores why Chapter developed its content strategy in the way it did, including key things to think about, such as steps in the process, tying things back to your mission, vision and values, and … Read more
First published on Idek a cultural marketing blog based in Sweden, this article by Håkan Färje from the National Library of Sweden, considers the extent to which a cultural institution can or should use Wikipedia.
Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership … Read more
In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities. The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum’s V&A magazine … Read more
The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and … Read more
Brighton Dome is the major arts and cultural provider in Brighton and Hove and offers year-round high quality performances across all art forms. In May Brighton Dome also produces the annual Brighton Festival – a high-profile, three-week international producing and commissioning arts festival. This case study describes how the Brighton Dome redeveloped its website and digital platforms … Read more
Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process … Read more
JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013. With no money for advertising, the festival has grown through online and offline word-of-mouth. In this … Read more
This case study explores the objectives, processes and outcomes of the Science Museum’s Lates – a regular late night opening for adults-only. Lates aims to attract a young adult audience into the museum to engage with its collections and an average of 3,500 visitors attend these late night openings. Lates is not marketed in the traditional sense instead … Read more