An Arts Audiences Google Mentoring Report – Chester Beatty Library
Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership between Google and Arts Audiences. Each year four arts organisations are selected to participate in the Google Mentoring scheme. The scheme, which has been running since 2009, partners an expert from Google with each organisation to assist in developing their digital marketing. Over a four month period, the mentors, who are specialists within the Google team based in Dublin, work with the organisations. The following short report from Mary Dowling, Chester Beatty Library provides an overview of her experience of the Google Mentoring scheme (including aims, process and outcomes).
Our aim was to raise awareness about the Chester Beatty Library’s membership programme and to take a ‘back to basics’ look at the museum’s website to see what potential was available. We hoped to put together an
online strategy that would allow us to communicate more effectively and to use tools like Google Analytics, Google AdWords, Facebook, Twitter etc to generate sales.