Brighton Dome is the major arts and cultural provider in Brighton and Hove and offers year-round high quality performances across all art forms. In May Brighton Dome also produces the annual Brighton Festival – a high-profile, three-week international producing and commissioning arts festival. This case study describes how the Brighton Dome redeveloped its website and digital platforms as part of a CRM and rebrand project.
There were a number of key objectives for the new website namely:
- Be inclusive: we wanted our online presence to be inclusive and to deepen the level of engagement with our audiences and our programme.
- Be a leader: help us to achieve our corporate aims to be a leading provider of the arts in the South East.
- Be entrepreneurial: create a website and email system that functions as core revenue channels as well as a hub for cultural and learning references.