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5th September 2014 Sara Lock

Are you on Wikipedia?

By: Håkan Färje


First published on Idek a cultural marketing blog based in Sweden, this article by Håkan Färje from the National Library of Sweden, considers the extent to which a cultural institution can or should use Wikipedia.

Key concepts

For most institutions, there are concepts that are important for the understanding of their operations and that contribute to building the brand or influencing the opinion. In many cases, these concepts are unknown or hard to understand for the vast majority. The organization often puts lots of efforts into making their questions part of the general debate. If you then manage to arouse interest in some parts of your operations it is likely that someone who is not familiar with the area will seek more information on Wikipedia, and I think you have to make sure it's there. In our case, this was about the following concepts.

| Published:2014

Smart tags: website social media digital content digital marketing digital communication

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