This case study from Scottish Book Trust describes how they used social media to develop a broad range of audiences for Scotland’s first week-long national celebration of books and reading. Working with a range of online and offline partners, Scottish Book Trust developed a Book Week Scotland brand voice for social media activity (Facebook saw … Read more
In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.
The Men’s Store opened in central Glasgow in 2004. It was one of the first salons in Glasgow to offer male only grooming. This article from outside the arts offers a few tips on the practicalities of using SMS to communicate with customers. Store Manager Matt Jameson shares what has worked, what hasn’t and what … Read more
Indie Games: The Movie (2012) is a documentary film about the video games industry, made by Canadian filmmakers James Swirsky and Lisanne Pajot. This case study describes how the filmmakers created a marketing buzz around the film despite having no budget for marketing or advertising; the awareness of the film was entirely created via word of … Read more
The Royal Shakespeare Company (RSC) and Google Creative Lab considered the question: “what would a play look like on the internet?” The outcome was an ambitious idea to stage A Midsummer Night’s Dream in real-time over the course of three days in June 2013. Characters in Midsummer Night’s Dreaming (#dream40) also shared snippets – photos, text updates … Read more
Forced Entertainment is a theatre company based in Sheffield, UK, who produces contemporary devised performances that tour worldwide. In April 2013, they performed one of their most popular pieces – Quizoola! – continuously for 24 hours at the Barbican as part of the SPILL festival. The entire piece was streamed online via a live webcast and Twitter users were … Read more
So, Facebook has launched #facebook. So what? This short article from MediaCom Edinburgh considers the difference between the Twitter hashtag and the Facebook hashtag. How will Facebook’s complex privacy settings affect the success of the Facebook hashtag? Read what one of the UK’s leading media planning and buying agencies has to say about it.
Twitter is an important platform for Providence Performing Arts Center (PPAC) in Rhode Island, US, to raise awareness of new shows and events. This case study explains how PPAC designates special seats within the auditorium to individuals who tweet about a show whilst they are watching the performance. Tweet seats aims to help raise the profile of the … Read more
Background In early 2011 Thought Den were commissioned to produce a playful mobile-based experience to take Tate’s collection of artworks beyond the physical walls of the gallery. Their previous app, Tate Trumps, was hailed as a game-changer and demonstrated public appetite for mobile experiences. Magic Tate Ball was designed to appeal to more casual mobile … Read more
The Manchester International Festival (MIF) is a biennial international arts and culture festival with a focus on original new work. In this case study, Katie Moffat, social media and digital communications consultant, speaks to Robert Martin, digital marketing manager at MIF about the Festival’s digital marketing strategy. To level off the peaks and troughs of audience … Read more