We all want to attract new audiences and encourage our current audiences to attend more frequently. This guide explains how you can move your customers up the ladder of engagement by using two techniques; test-drive and teleprompt. Described as affordable, profitable, practical and successful approaches, you’ll find an outline of how to undertake each one along … Read more
Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate … Read more
This case study looks at The Night Shift, a radical new concert series created to attract new and younger audiences to experience the work of The Orchestra of the Age of Enlightenment (OAE). As well as young people, the series targeted infrequent and non-attenders of classical music by taking classical music out of the concert hall, … Read more
This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country. With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.
An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work. For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can … Read more
This report evaluates three family friendly exhibitions at Oldham Art Gallery, Turnpike Art Gallery and Salford Art Gallery and Museum. It highlights some of the issues faced by artists, curators, education staff and other partners when developing accessible environments and exhibitions for family audiences. You’ll find details of the different approaches taken by each organisation, … Read more
Wirral Community Shakespeare was conceived as an eight month long reading project culminating in a run of free public performances of William Shakespeare’s The Winter’s Tale in Birkenhead Park. This case study takes the reader through the project process – which included artistic workshops with professional and experienced amateur actors, musicians and technicians – as well … Read more
Following an instinctive approach to building a business and customer relationship management has helped Innocent Drinks to become a market leader. This guide focuses on knowing what you’re about and communicating that effectively, ensuring that brand buy-in and commitment to customer satisfaction are understood throughout the organisation.
A practical toolkit for devising, creating, co-creating, delivering and managing integrated marketing campaigns to develop awareness, interest and engagement from different audiences. Learn how arts marketers can move from simply telling audiences about events, to demonstrating the value they will get from them, and involving them as active participants. With case studies and exercises to … Read more
Discover new ways to engage audiences and visitors online between visits, and how research can give insights into why people participate on social networks. This resource highlights the benefits that engaging with people online can offer to arts and cultural organisations. It examines four ways of approaching content: consumption, interaction, curation and creation, and explores … Read more