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22nd April 2013 Sara Lock

How and why businesses in and around Manchester are using Twitter

By: The E Word


This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.

Creative Tourist, the online travel magazine, tops the public services sector with an impressive engagement and popularity score. Visit Manchester, the Twitter feed for the local tourist agency, narrowly comes second. Salford University follows with a total score of 31.7, while the official feed for business district Spinningfields and the account for Manchester Libraries come fourth and fifth in the total rank.

The two tourist accounts use rich media to enhance their followers' experience. Images and videos present users with another layer of interaction. Rich media enriches an account, providing more involvement and entertainment.

| Published:2013

Smart tags: YouTube video Twitter strategy social media recruitment relationship public relations quantitative promotion press participation partnership measurement media management insight groups Flickr followers exhibition engage engagement digital data conversations campaign behaviour attitudes

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