Crowdfunding with a twist
The Lyric Hammersmith wanted to thank every donor who contributed to their capital campaign, no matter how small. Libby Penn from Spektrix explains how they did it. This article originally appeared in Arts Professional.
Resources tagged with
Battersea Arts Centre's emergency appeal
On Friday 13 March 2015 a major fire at Battersea Arts Centre (BAC) destroyed the Grand Hall and Lower Hall spaces. Before the fire engines had put out the flames a national emergency appeal had been launched by BAC and the National Funding Scheme (NFS). The flexibility of digital fundraising through mobile and online donations contributed to the … Read more
Developing relationships with donors
This AMA conference 2014 session led by Michelle Wright, Clare Titley and David Byrne, looked at how arts organisations can better address the needs of current and prospective donors. The panel shared their thoughts on the barriers and opportunities open to the sector and how we might work together to overcome address these.
Donor segmentation
This AMA conference 2014 session led by Sally Bagwell (NPC) and Sarah Gee (Indigo-Ltd), looked at the emerging practice of donor segmentation in the fundraising sector. NPC’s report Money for Good UK explores the habits, attitudes and motivations of donors in the UK. This session explored the seven donor types outlined in Money for Good UK and how the arts sector can … Read more
Using a mobile giving tool in a live performance context
Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the Battersea Arts Centre (BAC) trialled its events tool during a non-ticketed free performance by young members of its Homegrown Beatbox Academy. It is a good example of … Read more
Fundraising event proves the power of immediate giving
Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how a charity maximised its fundraising opportunities using digital giving during an awards dinner and auction held in central London in late 2013. It is a good … Read more
Using digital giving tools as part of a fundraising campaign
Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the National Portrait Gallery used DONATE to help raise funds to restore a damaged painting by Arthur Stockdale-Cope Naval Officers of World War I as part of the … Read more
Is getting £5 really much easier than getting £5 million?
In this article, Charlotte Appleyard challenges the donor pyramid concept and considers the argument that persuading an individual giver to give your cause £10 is just as important and as hard as convincing a major donor to give you millions. Motivation for giving is the same whatever the amount and this article argues that any level of fundraising … Read more
Solid foundations – preparing the perfect 'ask'
This AMA conference 2014 session led by Sarah Winchester discussed how to secure financial commitments for your organisation by taking a strategic approach to fundraising. During her career Sarah has secured over £15 million for organisations ranging from the big; The Princes Trust – to the small; Proten Youth a start-up charity working out of Brixton. … Read more
Individual giving for small-scale organisations or alternative work
Individual giving is not just for big organisations offering ‘popular’ art forms. During this AMA conference 2014 session, David Byrne of New Diorama Theatre in central London, and Jane Rice-Bowen and Kate White – Joint Chief Executives, National Centre for Circus Arts – shared their experiences of fundraising in smaller organisations offering contemporary art experiences.