This AMA conference 2014 session led by Michelle Wright, Clare Titley and David Byrne, looked at how arts organisations can better address the needs of current and prospective donors. The panel shared their thoughts on the barriers and opportunities open to the sector and how we might work together to overcome address these.
It’s much more beneficial and a much better use of time to be engaging four or five major donors into giving that transformational gift rather than getting into a crowdfunding campaign that’s not going to have the impact that you want or need. For some organisations, transformational gifts can be £200,000 but for smaller organisations that transformational gift can be £5,000 and would have that seductive element of you being able to engage with the organisation to be able to get involved. That aspect of treating donors like human beings is crucial.