The Lyric Hammersmith wanted to thank every donor who contributed to their capital campaign, no matter how small. Libby Penn from Spektrix explains how they did it. This article originally appeared in Arts Professional.
Those who visit the capital campaign website can browse an architect's sketch of the new building, choose a room, and prospective donors can then decide which component they would like to 'purchase'. From mirrors to light switches to kettles and cameras, visitors have a range of options and donation levels to choose from, but with a physical, measurable outcome as a result of the gift.
"The campaign had a really strong concept and design to engage our audiences, but it was just as important to make the campaign customer-friendly to encourage people to take part," said Harrison.