Crowdfunding with a twist

Those who visit the capital campaign website can browse an architect's sketch of the new building, choose a room, and prospective donors can then decide which component they would like to 'purchase'. From mirrors to light switches to kettles and cameras, visitors have a range of options and donation levels to choose from, but with a physical, measurable outcome as a result of the gift.

"The campaign had a really strong concept and design to engage our audiences, but it was just as important to make the campaign customer-friendly to encourage people to take part," said Harrison.