Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the Battersea Arts Centre (BAC) trialled its events tool during a non-ticketed free performance by young members of its Homegrown Beatbox Academy. It is a good example of how a mobile giving tool can be used during a live performance.
WHAT NFS & BAC DID AT THE EVENT
The DONATE app was set up to run in the BAC venue with a screen and Wi-Fi connection. The cause was introduced by BAC and the Beatbox Academy performers shared their personal stories and encouraged guests to donate instantly to support the Academy‘s future plans. Guests could give one-off donations via web app (of any amount above £3, with no upper limit) and £5 text donations via mobiles and tablet devices. NFS provided a number of dedicated web addresses and QR codes for each table. The information was also printed onto individual table cards (below left).