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Online training

Essentials of AI for Marketing

A 9-week course for arts marketers to understand how to use AI safely, ethically and responsibly. Starts from 29 March.

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Digital Heritage Lab

Website usability and writing for the web

Website usability and writing for the web

By Nicky Hand

SUMMARY

People come to our websites looking to complete a task — whether that’s to plan a visit or to learn something. In many cases it’s the first experience someone will have of our organisation. In this Digital Heritage Lab webinar recording, Nicky Hand covers important principles and practical tips for managing a website and creating content for online visitors.

This webinar recording is one hour and four minutes in length.

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Content Creation Websites that Work
Resource type: Webinars and films | Published: 2021

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.  It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.