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Latest on mused. Four boxed highlights: A smiling flower for an Emoji quiz, A trainer with a brief history of shoes,

We built it and they came – attracting Gen A audiences

Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A’s innovative teen-friendly digital offerings. Part of Museums + Tech 2024 – Who is this for and why should they care? 


Published: 2025 | Resource type: Webinars and films

Substrakt Benchmark Cultural website performance 2025 Report front cover

Benchmark report: Cultural website performance (2025)

The second edition of Substrakt’s annual website benchmark report, analysing the website data of 87 cultural organisations across the UK, Europe and North America, from January to December 2024. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at ... Read more


Published: 2025 | Resource type: Research

A garden gnome wearing a sun hat and looking through a large pair of binoculars.

Search Engines and SEO for AI Generative Search

Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.


Published: 2025 | Resource type: Article

iPad being held showing accessibility guidelines and heading hierarchy

Web design brand guidelines: web accessibility

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.


Published: 2024 | Resource type: Guide/tools

Two pots of nailvarnish, one yellow, one purple. The varnish lies in puddles and merges together.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 2024 | Resource type: Guide/tools

A small car at the beginning of a winding road through a mountain landscape. Two legs wearing white sneakers stick out of the window.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 2024 | Resource type: Guide/tools

Bits of a Lego figure including head, body, arms and legs. Plus a Lego spanner.

Websites: Common user testing issues and how to fix them

To help you focus on tackling users’ primary frustrations, the digital agency and arts sector specialists Supercool have identified the top three most common issues that crop up during user testing. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 202 | Resource type: Article

Alex Gowan-Webster on stage in front of a large screen talking at AMA digital day 2024

Optimising your website for humans

It’s important to remember that digital platforms only exist to help us communicate with our audiences: human beings. A recap of the talk given by Alex Gowan-Webster, Head of Technology at Cog Design at AMA’s Digital Marketing Day, 2004, Being Human.


Published: 2024 | Resource type: Article

A plate of cherries of different sizes compared to a coin cent.

Benchmark Report: Cultural website performance

Substrakt have analysed the performance of the websites of 76 cultural organisations based in Europe and North America and summarised the key findings in this comprehensive report. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at large is ... Read more


Published: 2024 | Resource type: Research

This image shows a screenshot of a website page for the London Museum. The page is divided into three sections, each featuring different exhibits or collections related to Black history and activism: 1. Left: "Stormzy: A Grime Change-Maker" - Shows an image of a Black man (presumably Stormzy) wearing a cap and speaking or singing. 2. Center: "Neil Kenlock's Photos of 1970s Black London" - Displays a black and white photograph of people marching with signs, including one that reads "BLACK PANTHER MOVEMENT". 3. Bottom: The text "RIGHTS & ACTIVISM" is prominently displayed. The layout suggests these are different exhibits or collections within the museum, all centered around themes of Black history, culture, and civil rights movements. An arrow at the top of the image points to the right, possibly indicating more content in that direction on the actual website.

How London Museum’s new website is using AI to power content relationships

London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the  journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.


Published: 2024 | Resource type: Case studies

Two stylised slices of watermelon against a cartoon blue sky with fluffy clouds.

Navigating Digital – how Art Fund developed a new strategic approach

Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat detail how Art Fund developed a more joined up, coherent approach to digital.


Published: 2024 | Resource type: Case studies

How to succeed in project management (when it’s not part of your job title)

Kate Mroczkowski, Strategy Director at the digital design agency Supercool discusses some of the trickier bits of managing a digital project – and what you can do to make it easier.


Published: 2024 | Resource type: Article

The image displays two mobile phone screenshots side by side, showcasing different event promotions: Left Screenshot: Header: Displays "THE FIRE STATION" logo in a black and white box. Image: Shows an orchestra performing on stage. Event Details: Date and Time: "Sun 26 May 15:00" Title: "Royal Northern Sinfonia - Vivaldi’s Four Seasons" Tags: "Music" and "Classical" in black boxes. Background Color: Yellow with black text. Right Screenshot: Header: Displays "DONMAR" in a vertical red box on the left. Image: Close-up of a man with a focused expression. Event Details: Title: "THE CHERRY ORCHARD" Review: "★★★★★ 'REVELATORY… UTTERLY CAPTIVATING' EVENING STANDARD" Button: "FIND OUT MORE" in a red box. Background Colour: Gray gradient with white text.

Website performance check: Boost efficiency and audience engagement

Discover how integrations, automation and personalisation can transform your venue’s digital presence. Learn what key features your CMS platform needs to simplify website management and enhance your digital marketing performance. A CultureSuite resource for AMA Conference 2024. 


Published: 2024 | Resource type: Article

A small child walks towards a hot air balloon across a fantasy keyboard floating in the sky.

Cultural Content: Website ‘about’ pages

Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do.  First published on the Cultural Content newsletter of digital specialists One Further.


Published: 2024 | Resource type: Research

Universal Analytics countdown timer to deletion

Google Analytics: Save your reports before access goes on 1st July 2024

As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.


Published: 2024 | Resource type: Guide/tools

An orange falling into blue water.

Beginners guide to benchmarking your Search Engine Optimisation (SEO) performance

Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.


Published: 2024 | Resource type: Guide/tools

A man bends on one knee. He bald head is covered with paint and he is wearing elaborate feathered clothes.

Empower the future with digital

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.


Published: 2023 | Resource type: Article

A nodding, wooden bird wearing a hat hits a keyboard with its nose.

Five questions to ask before you automate something on your website

Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.


Published: 2023 | Resource type: Article

Man wearing white sweatshirt with computer screen as head

The content lifecycle: caring for your content

Zosia Poulter, Content Strategist at Substrakt explains the fundamental steps of a content production process for your website and how to tailor it to your organisation.


Published: 2023 | Resource type: Article

Red stage curtains with spotlight shining on a heart slashed into two parts. One part solid, one part disintegrating.

How to write the perfect web brief – arts and culture edition

The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief.  Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught ... Read more


Published: 2023 | Resource type: Guide/tools