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Webinar: How to develop a powerful website content strategy

Creating engaging and relevant content for your website is so important. If you’re struggling to know the best way forward, or how to organise the information on your site, then this session, presented by the Digital Culture Network’s Tech Champion for websites, Roberta Beattie, will give you some great insights and tips. You’ll learn how to ... Read more


Published: 2021 | Resource type: Webinars and films

How to build a WordPress website

A good understanding of how to build a WordPress website will help you decide how much of your organisation’s website you can build yourself and at what point you might need additional support from a web developer. In this Digital Heritage Lab online masterclass recording, Paul Blundell shows you how to set up a WordPress website from scratch ... Read more


Published: 2021 | Resource type: Webinars and films

Squarespace, Wix or WordPress? — choosing the right content management system to build your website

In this Digital Heritage Lab webinar recording, Paul Blundell explains the role and function of a content management system (CMS). He outlines the pros and cons of Squarespace, Wix and WordPress to help you make an informed decision as to the type of CMS that will help you build a website to meet your organisation’s ... Read more


Published: 2021 | Resource type: Webinars and films

Website usability and writing for the web

People come to our websites looking to complete a task — whether that’s to plan a visit or to learn something. In many cases it’s the first experience someone will have of our organisation. In this Digital Heritage Lab webinar recording, Nicky Hand covers important principles and practical tips for managing a website and creating ... Read more


Published: 2021 | Resource type: Webinars and films

Sustainable web design: how to reduce your website’s carbon footprint

Creating, storing and consuming digital content is hugely resource intensive and consequently highly polluting. Caspian Turner, Head of Strategy, Substrakt talks us through how to reduce our website’s carbon footprint.


Published: 2021 | Resource type: Guide/tools

17 ways to make your website more energy efficient

Tom Greenwood, Managing Director, Wholegrain Digital provides a handy list of top things you can do to minimise wasted energy and make sure your website is as energy efficient as possible.


Published: 2021 | Resource type: Guide/tools

How to…make sure your website is user friendly

This comprehensive guide by Lars Lofgren for Quicksprout covers eight best practices to make your website as user-friendly and accessible as possible.


Published: 2021 | Resource type: Guide/tools

Post It notes showing a potential website layout

Websites: have you mapped your customer journey?

Freshworks CRM take us through a step-by-step guide to mapping customer journeys on your website.


Published: 2021 | Resource type: Guide/tools

How to…write good Alt Text

What is alt text and why is it important?  The web design agency Supercool takes us through everything we need to know.


Published: 2021 | Resource type: Guide/tools

Man with headset using laptop

How to write great web copy

Writing for web is very different to writing brochure copy but we often see the same words and techniques used for both. The web design agency Supercool explains why web copy is important and get down to the nitty-gritty of making it work.


Published: 2021 | Resource type: Guide/tools

Websites – mind your language

The web design agency Supercool explain the importance of making sure that the language you use on your website is inclusive.


Published: 2021 | Resource type: Article

How to create an effective website project plan

Nancy Harnett from the project management platform, Teamwork helps us navigate the key stages to create an effective website project plan.


Published: 2021 | Resource type: Guide/tools

Concentrating on what a website does, not what it looks like #DigitalLab

Anjelica Cleaver, Marketing and Development, Tomorrow’s Warriors  experiments with what makes a website work and also explores the best messaging for a crowdfunding campaign. Part of her Fellowship at Digital Lab.


Published: 2020 | Resource type: Article

Braille reader for computer

Accessible websites and delivery — getting started

Your website is the shop window to your organisation and its accessibility and usability is critical to the offering of inclusive content. Accessible websites are a critical tool in attracting and retaining visitors and audiences. They are an essential part of building an inclusive reputation and a valuable addition in supporting the profile of your ... Read more


Published: 2020 | Resource type: Webinars and films

Meeting taking place

Webinar: Improve Your Website – Top Ten Tips

HdK Associates explore how to improve your website with a range of tips and tools. With: Hans de Kretser, Director; Raffaele Malanga, Creative Director; Nick Hart, Project Manager and Sebastian Cater, Head of UK Theatre & Workforce Development.


Published: 2020 | Resource type: Article

Digital Lab. Almeida Theatre. Blog 2. Polling – quick wins and other feedback.

The second blog by Aaron McGregor, Marketing Manager (CRM & Digital) at Almeida Theatre as part of his Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Making your website accessible to all: Artswork

Artswork, a national youth arts development agency and Atelier the Southampton-based website and digital marketing agency take us through an accessibility audit and subsequent actions.


Published: 2019 | Resource type: Guide/tools

an illustration of a computer circled by an eye, an ear, a hand with finger touch a symbol for sound and an outline of a head with the brain in green.

Improving the accessibility of your website

This handy guide from Supercool shows that you don’t need big budgets and huge resources to make significant improvements to the accessibility of your website. It’s full of links to free resources, handy tips and quick wins to make your website more inclusive. It includes sections on: creating an access culture getting started language images ... Read more


Published: 2019 | Resource type: Guide/tools

Art UK Report photo

Art UK Audience Broadening Initiative Report 2018

A report by The Audience Agency following their work with Art UK to diversify their online audiences, specifically focussing on attracting BAME and 16 – 24 year olds.


Published: 2018 | Resource type: Research

The interior of The MAC Belfast

The MAC website achieves a 113% increase in ticket sales

Lucy Liddell shares how taking a mobile-first approach and providing an outstanding user experience has enabled The MAC, Belfast, to increase ticket sales and revenue.


Published: 2017 | Resource type: Case studies