Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

To help you focus on tackling users’ primary frustrations, the digital agency and arts sector specialists Supercool have identified the top three most common issues that crop up during user testing. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

It’s important to remember that digital platforms only exist to help us communicate with our audiences: human beings. A recap of the talk given by Alex Gowan-Webster, Head of Technology at Cog Design at AMA’s Digital Marketing Day, 2004, Being Human.

Substrakt have analysed the performance of the websites of 76 cultural organisations based in Europe and North America and summarised the key findings in this comprehensive report. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at large is ... Read more

London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the  journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.

Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat detail how Art Fund developed a more joined up, coherent approach to digital.

Kate Mroczkowski, Strategy Director at the digital design agency Supercool discusses some of the trickier bits of managing a digital project – and what you can do to make it easier.

Discover how integrations, automation and personalisation can transform your venue’s digital presence. Learn what key features your CMS platform needs to simplify website management and enhance your digital marketing performance. A CultureSuite resource for AMA Conference 2024. 

Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do.  First published on the Cultural Content newsletter of digital specialists One Further.

As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.

Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.

Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.

Zosia Poulter, Content Strategist at Substrakt explains the fundamental steps of a content production process for your website and how to tailor it to your organisation.

The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief.  Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught ... Read more

Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free ... Read more

A collection of resources by Substrakt, from showing your organisation’s impact on your website to content accessibility and a guide to micro copy. Substrakt designs and builds websites and digital products alongside providing strategic consultancy, training and support services.  A Supporting Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.