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Concentrating on what a website does, not what it looks like #DigitalLab

Anjelica Cleaver, Marketing and Development, Tomorrow’s Warriors  experiments with what makes a website work and also explores the best messaging for a crowdfunding campaign. Part of her Fellowship at Digital Lab.


Published: 2020 | Resource type: Article

Braille reader for computer

Accessible websites and delivery — getting started

Your website is the shop window to your organisation and its accessibility and usability is critical to the offering of inclusive content. Accessible websites are a critical tool in attracting and retaining visitors and audiences. They are an essential part of building an inclusive reputation and a valuable addition in supporting the profile of your ... Read more


Published: 2020 | Resource type: Webinars and films

Meeting taking place

Webinar: Improve Your Website – Top Ten Tips

HdK Associates explore how to improve your website with a range of tips and tools. With: Hans de Kretser, Director; Raffaele Malanga, Creative Director; Nick Hart, Project Manager and Sebastian Cater, Head of UK Theatre & Workforce Development.


Published: 2020 | Resource type: Article

Digital Lab. Almeida Theatre. Blog 2. Polling – quick wins and other feedback.

The second blog by Aaron McGregor, Marketing Manager (CRM & Digital) at Almeida Theatre as part of his Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Making your website accessible to all: Artswork

Artswork, a national youth arts development agency and Atelier the Southampton-based website and digital marketing agency take us through an accessibility audit and subsequent actions.


Published: 2019 | Resource type: Guide/tools

an illustration of a computer circled by an eye, an ear, a hand with finger touch a symbol for sound and an outline of a head with the brain in green.

Improving the accessibility of your website

This handy guide from Supercool shows that you don’t need big budgets and huge resources to make significant improvements to the accessibility of your website. It’s full of links to free resources, handy tips and quick wins to make your website more inclusive. It includes sections on: creating an access culture getting started language images ... Read more


Published: 2019 | Resource type: Guide/tools

Art UK Report photo

Art UK Audience Broadening Initiative Report 2018

A report by The Audience Agency following their work with Art UK to diversify their online audiences, specifically focussing on attracting BAME and 16 – 24 year olds.


Published: 2018 | Resource type: Research

The interior of The MAC Belfast

The MAC website achieves a 113% increase in ticket sales

Lucy Liddell shares how taking a mobile-first approach and providing an outstanding user experience has enabled The MAC, Belfast, to increase ticket sales and revenue.


Published: 2017 | Resource type: Case studies

The Grand Theatre website screen shot

The Grand web development increases visits and donations

Discover how focusing on the user experience enabled The Grand Theatre to increase ticket sales, visits and email subscriptions.


Published: 2016 | Resource type: Case studies

Effective Website Design Video Still

Effective Website Design (training video)

Learn how to take a strategic approach to developing or redeveloping your organisation’s website to ensure it contributes to the success of your organisation.


Published: November 2012 | Resource type: Guide/tools

Culture 24

Understanding mobile and tablet use of your website

This guide was commissioned by The Audience Agency from Culture24 as part of Audience Finder. Learn how to gather evidence about device-specific user behaviour on your website, when you need to do something about it and what you should be considering.


Published: 2014 | Resource type: Guide/tools

Culture 24

Search Engine Optimisation (SEO) for cultural content producers

This resource, commissioned by The Audience Agency from Culture24 as part of Audience Finder, is aimed at content producers within cultural organisations. No previous Search Engine Optimisation (SEO) knowledge is necessary, and this resource does not seek to cover the more technical SEO practices.


Published: 2014 | Resource type: Guide/tools

Culture 24

Google Analytics health check

This resource, written by Mia Ridge in collaboration with Culture24, describes how to optimise your organisation’s Google Analytics account. It is aimed at staff that work on websites, or in public engagement or marketing. It does not assume any technical skills.


Published: 2014 | Resource type: Guide/tools

Beyond content strategy

The development of Chapter Arts Centre’s website considers people, passion and creating content that brings people closer to you. This resource explores why Chapter developed its content strategy in the way it did, including key things to think about, such as steps in the process, tying things back to your mission, vision and values, and ... Read more


Published: 2012 | Resource type: Case studies

Are you on Wikipedia?

First published on Idek a cultural marketing blog based in Sweden, this article by Håkan Färje from the National Library of Sweden, considers the extent to which a cultural institution can or should use Wikipedia.


Published: 2014 | Resource type: article

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An Arts Audiences Google Mentoring Report – Chester Beatty Library

Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership ... Read more


Published: 2014 | Resource type: Case studies

The V&A Channel: making and sharing short films

In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities.  The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum’s V&A magazine ... Read more


Published: 2014 | Resource type: Case studies

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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and ... Read more


Published: 2014 | Resource type: Case studies

Lessons in live streaming from National Theatre Wales

Bradley Manning, the young US soldier who was convicted of releasing the largest set of classified documents ever leaked to the public, spent his early years in west Wales. In 2013 the National Theatre Wales’ (NTW) production The Radicalisation of Bradley Manning, toured around Wales before appearing at the Edinburgh Fringe. Early on in the production process ... Read more


Published: 2013 | Resource type: Case studies

Developing a new website

Brighton Dome is the major arts and cultural provider in Brighton and Hove and offers year-round high quality performances across all art forms. In May Brighton Dome also produces the annual Brighton Festival – a high-profile, three-week international producing and commissioning arts festival. This case study describes how the Brighton Dome redeveloped its website and digital platforms ... Read more


Published: 2013 | Resource type: Case studies