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The image displays two mobile phone screenshots side by side, showcasing different event promotions: Left Screenshot: Header: Displays "THE FIRE STATION" logo in a black and white box. Image: Shows an orchestra performing on stage. Event Details: Date and Time: "Sun 26 May 15:00" Title: "Royal Northern Sinfonia - Vivaldi’s Four Seasons" Tags: "Music" and "Classical" in black boxes. Background Color: Yellow with black text. Right Screenshot: Header: Displays "DONMAR" in a vertical red box on the left. Image: Close-up of a man with a focused expression. Event Details: Title: "THE CHERRY ORCHARD" Review: "★★★★★ 'REVELATORY… UTTERLY CAPTIVATING' EVENING STANDARD" Button: "FIND OUT MORE" in a red box. Background Colour: Gray gradient with white text.

Website performance check: Boost efficiency and audience engagement

Discover how integrations, automation and personalisation can transform your venue’s digital presence. Learn what key features your CMS platform needs to simplify website management and enhance your digital marketing performance. A CultureSuite resource for AMA Conference 2024. 


Published: 2024 | Resource type: Article

A small child walks towards a hot air balloon across a fantasy keyboard floating in the sky.

Cultural Content: Website ‘about’ pages

Georgina Brook, Senior Content Strategist at One Further delves into ‘about us’ pages and the intricacies of getting across both what you are and why you do what you do.  First published on the Cultural Content newsletter of digital specialists One Further.


Published: 2024 | Resource type: Research

Universal Analytics countdown timer to deletion

Google Analytics: Save your reports before access goes on 1st July 2024

As part of the move to Google Analytics 4, Google’s old Universal Analytics website reporting platform stopped tracking data in July 2023. From 1st July 2024 users will lose access to historical data. Nazma Noor, Digital Strategist at Cog, takes us through the different options for saving historical website data with guidance on what to keep.


Published: 2024 | Resource type: Guide/tools

An orange falling into blue water.

Beginners guide to benchmarking your Search Engine Optimisation (SEO) performance

Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.


Published: 2024 | Resource type: Guide/tools

A man bends on one knee. He bald head is covered with paint and he is wearing elaborate feathered clothes.

Empower the future with digital

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.


Published: 2023 | Resource type: Article

A nodding, wooden bird wearing a hat hits a keyboard with its nose.

Five questions to ask before you automate something on your website

Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.


Published: 2023 | Resource type: Article

Man wearing white sweatshirt with computer screen as head

The content lifecycle: caring for your content

Zosia Poulter, Content Strategist at Substrakt explains the fundamental steps of a content production process for your website and how to tailor it to your organisation.


Published: 2023 | Resource type: Article

Red stage curtains with spotlight shining on a heart slashed into two parts. One part solid, one part disintegrating.

How to write the perfect web brief – arts and culture edition

The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief.  Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught ... Read more


Published: 2023 | Resource type: Guide/tools

A slice of watermelon cut in the shape of a heart.

Audiences at the Heart: Supercool collection

Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free ... Read more


Published: 2023 | Resource type: Guide/tools

A jumble of Lego pieces of all different sizes and colours.

Audiences at the Heart: Substrakt collection

A collection of resources by Substrakt, from showing your organisation’s impact on your website to content accessibility and a guide to micro copy. Substrakt designs and builds websites and digital products alongside providing strategic consultancy, training and support services.  A Supporting Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.  


Published: 2023 | Resource type: Guide/tools

A silver key open a cloud shaped lock

Accessibility: How to make your brand more accessible

Ell Powell, Senior Content Writer at the digital agency Splitpixel shares tips on how to make your websites, digital content and social media more accessible.


Published: 2023 | Resource type: Article

National Theatre Wales logo

Theatre powers connection: a new brand and website for National Theatre Wales

Tabitha Milne and Rhian Hughes share the development of new brand positioning and website for National Theatre Wales (NTW). They open up the process of change as NTW re-examined its vision, values and direction under the artistic leadership of Lorne Campbell.


Published: 2023 | Resource type: Case studies

A vintage camera surrounded by black and white photographs

Compressing images for your website

The amount of energy used by data centres is growing unsustainably. Even if your servers are powered by 100% renewable energy, it’s still important (and cost effective) to compress images before uploading them to your site. Michael Smith, Founder Director at the digital design agency Cog Design guides us through why and how to do ... Read more


Published: 2022 | Resource type: Guide/tools

Three stage lights,one yellow, one green, one red, shining through smoke

Why you should get rid of your ‘What’s On’ page

Following his successful session at our annual conference, A New Adventure, Birmingham (2022), Andrew Ladd from Ten4 Design looks at the shortcomings of ‘What’s On’ pages and how you can replace them with more streamlined and useful user experiences on your own website.


Published: 2022 | Resource type: Article

Anold fashioned weighing scales weighing potatoes

Video: Using ‘page weight’ to reduce your website’s carbon footprint

The amount and type of  content on your website directly impacts on your site’s carbon footprint. Kate Mroczkowski from digital agency and arts sector specialists, Supercool, explains how you can measure and reduce ‘page weight’ to keep your website leaner and greener.


Published: 2022 | Resource type: Webinars and films

The silhouette of a hand with fingers stretched across rows of computer text 1s and 0s.

Accessibility: a website for everyone

Irrespective of how a website is accessed or navigated, what device is used, internet connection, software, language, location, or ability, a website should work for everyone.  Substrakt, digital agency specialising in the cultural sector, talks us through how making a website more accessible naturally results in it being more usable for everyone.


Published: 2022 | Resource type: Article

Writing for Web

5 tips to improve your web writing

In today’s digitally fuelled world, we’re all writers. We tag, post, publish and paste text more often than we realise. And a lot of the time, we’re not getting it right. We’re losing out on our readers’ finite attention. Zosia Poulter, Content Strategist at Substrakt gives us 5 tips to improve our web writing.


Published: 2023 | Resource type: Article

A single tree in the background surrounded by grass. Overhead are ominous green clouds.

How to create a sustainable website: coding and hosting

In the second of a series of 3 articles, Katie Parry from digital agency and arts sector specialists, Supercool, gives practical tips to reduce your website’s energy consumption. Here she focuses on coding and hosting. This post is sponsored by Supercool.


Published: 2021 | Resource type: Guide/tools

A leafy bush with a heart cut out that allows you to see the garden beyond

Sustainable content creation tips

In the third of a series of 3 articles, Katie Parry from digital agency and arts sector specialists, Supercool, gives practical tips to reduce your website’s energy consumption.  Here she digs deep into sustainable content creation tips. This post is sponsored by Supercool.


Published: 2021 | Resource type: Guide/tools

Hands cradle a tree

Sustainable web design – make your website better for the environment

In the first of a series of 3 articles, Katie Parry from digital agency and arts sector specialists, Supercool, gives practical tips to reduce your website’s energy consumption.


Published: 2021 | Resource type: Guide/tools