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Accessible websites and delivery — getting started

Your website is the shop window to your organisation and its accessibility and usability is critical to the offering of inclusive content. Accessible websites are a critical tool in attracting and retaining visitors and audiences. They are an essential part of building an inclusive reputation and a valuable addition in supporting the profile of your ... Read more


Published: 2020 | Resource type: Webinars and films

Post-its on a whiteboard for planning.

Effective fundraising strategy

This Digital Heritage Lab webinar recording will equip you with the necessary skills to start developing an effective fundraising strategy for your organisation. Michelle Wright explains how to create the right fundraising strategy for you, looking at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set ... Read more


Published: 2020 | Resource type: Webinars and films

Open laptop with user looking at screen.

Creating online content for fundraising

As people rapidly scroll down their screens, how do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on the kind of content that charities and arts organisations have achieved success with and what others can try on web, ... Read more


Published: 2020 | Resource type: Webinars and films

Screen with various social media apps showing

Social media essentials

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more


Published: 2021 | Resource type: Webinars and films

Person sitting in a theatre auditorium with laptop open

Digital Audience Development

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences.


Published: 2020 | Resource type: Webinars and films

Group of people taking part in an activity.

Digital Access and Inclusion — Getting started

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic.  In this webinar Becki Morris and Sarah Simcoe look at understanding and removing the barriers to digital inclusion; roles and responsibilities; ... Read more


Published: 2020 | Resource type: Webinars and films

eCommerce: Getting started

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Emma Forward looks at: types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; ... Read more


Published: 2020 | Resource type: Webinars and films

Lockdown Learning: #1 Working with artists through lockdown

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. The first case study by Kathyrn Welch looks at the immediate and ... Read more


Published: 2020 | Resource type: Case studies

Georgia Rivers: Marketing beyond your core audience

How do you sell a product few people have heard of, many don’t think they need, and that costs a lot? What happens when your core audience is shrinking and lots of your content is available for free online? Where do you look for new audiences… and how would they find you? Opera Australia‘s Sales ... Read more


Published: 2020 | Resource type: Guide/tools

Impactful Insights – a data-driven approach to audience development

A straightforward guide from Creative Scene that shares insights about the value of using data to better understand and engage audiences.


Published: 2020 | Resource type: Case studies

Touring Arts to Libraries Toolkits and Templates

Creative Arts East, in partnership with Arts Council England, have undertaken an extensive period of research into how library services receive touring arts and provide their users with opportunities to experience arts and culture. Following this research they have produced a comprehensive set of resources including toolkits and information templates carefully tailored for artists and ... Read more


Published: 2020 | Resource type: Guide/tools

MAYK: Touring international participatory performances to areas of low engagement

An in-depth look at new approaches to touring participatory international performance in England.


Published: 2019 | Resource type: Case studies

Several people of many ethnicities huddle around a laptop

Can the arts tackle digital exclusion?

Katie Moffat, Head of Digital at The Audience Agency highlights how cultural organisations can play a key role in demystifying the internet.


Published: 2019 | Resource type: article

Front cover of report with text

CircuitWest: The Search for Audiences Handbook

The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It details the research techniques CircuitWest and its participating members used for 12 Western Australian presenters in its projects involving focus groups (qualitative) and, in some cases, surveys (quantitative). It provides an overview of the main factors that influenced audience behaviour across the studies, as well as details the research questions ... Read more


Published: 2019 | Resource type: Guide/tools

Female dancer sat on floor with arms extended and arched upwards. Both legs also raised with toes pointed upwards. Watched by a family of three with child in the middle.

Supporting families in need to attend dance theatre

A ‘pay it forward’ pilot campaign aimed to help families most in need attend dance theatre performances, but it wasn’t all plain sailing. Rhona Matheson, Chief Executive of Starcatchers tells the story.


Published: 2019 | Resource type: article

Giving youth a voice – developing strong and lasting connections with young people

Annabel Thomas, Arts Development Manager at Trinity College, London explains why youth engagement is key to develop strong and lasting connections with potential audiences.


Published: 2019 | Resource type: Guide/tools

Human Centered Design

Find out how Derby Museums  have developed a co-production approach using Human-Centred Design Methodology to work together with their stakeholders, listening to, understanding and responding to their collective needs.


Published: 2018 | Resource type: Guide/tools

The impact of the ADA on Hull Truck Theatre

Ruth Puckering, Director of Communications, talked to CultureHive Editor Hannah Mason about the ripple effect that taking part in the Audience Diversity Academy has had at Hull Truck Theatre.


Published: 2018 | Resource type: Case studies

Go and See Programme with Cultural Spring and bait

This Cultural Spring and bait Case Study share their Creative People and Places (CPP) programme working to raise participation in arts and culture on South Tyneside and Wearside.


Published: 2017 | Resource type: Case studies

Knowing and Growing Your Audience

Knowing and Growing your Audience is a new Prosper resource from Julie Aldridge helping you to develop a practical and strategic approach to audience development. The guide was adapted from a Prosper webinar delivered as part of Creative United’s Prosper programme.


Published: 2018 | Resource type: Guide/tools