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Covid secure boom pole in action during recording of Podtours podcast

Using podcasts to engage with new audiences

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Ranjit Atwal spoke to Emma Beck from St Mellitus Organ Restoration Project in Stroud Green, North London and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking ... Read more


Published: 2021 | Resource type: Case studies

A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility

Based in a former nurses’ home in Salford, the Working Class Movement Library is a treasure trove of books, pamphlets, archives, artefacts and fabric memorabilia relating to political and cultural institutions of the working class over the past 200 years.  As part of The Lab strand of the Digital Heritage Lab, the library was mentored ... Read more


Published: 2021 | Resource type: Case studies

Using digital to support your in-person learning offer after reopening

During lockdown heritage organisations have expanded their learning offer to deliver programmes, resources and events online to continue to engage with their audiences. In this Digital Heritage Lab webinar recording, Amy Todd and Liam Cunningham from Dig Yourself consider what elements of online learning can we use to support the in-person learning experience. From expanding audiences, increasing ... Read more


Published: 2021 | Resource type: Webinars and films

Reaching digitally excluded audiences

Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services than ever before. In this Digital Heritage Lab webinar recording, Christina Lister takes a closer look at what we mean by digitally excluded audiences, why and in ... Read more


Published: 2021 | Resource type: Webinars and films

How online events had a positive impact on audience engagement and donations for a small heritage organisation

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when David Johnson talked to Celia Gilbert from The Rose Playhouse in Southwark, London about the positive impact this small heritage organisation experienced since moving its events online.


Published: 2021 | Resource type: Case studies

How a local museum used data and insights to develop a focused digital content plan

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Trish Thomas spoke to Liz Taylor, Curator at Nuneaton Museum & Art Gallery, about how the museum has used data and insights on their audience and digital channels to develop a focused digital content plan to help them engage ... Read more


Published: 2021 | Resource type: Case studies

Webinar: Recovery & renewal: Creative approaches to the Covid crisis

How have cultural organisations responded and adapted to the Covid crisis? What new ways of working have emerged as a result?


Published: 2021 | Resource type: Research

How digital can support the volunteering journey

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Stephan Stockton MBE looks at how digital tools can help small to medium sized heritage organisations support the volunteering journey from recruitment and training through to ongoing management of volunteers.


Published: 2021 | Resource type: Webinars and films

How to plan a successful social media campaign

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session ... Read more


Published: 2021 | Resource type: Webinars and films

How to create video content for your social media channels

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Annie Andoh shares her top tips for creating quick and cheap ‘do it yourself’ video content for your social media channels including Facebook, Twitter, Instagram and TikTok. She looks at easy to use online tools that can help you can create and edit videos, ... Read more


Published: 2021 | Resource type: Webinars and films

How to use emails more effectively — email marketing best practice

In this session recorded at Digital Heritage Lab’s Digital Skills Day,  Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including ... Read more


Published: 2021 | Resource type: Webinars and films

Website navigation — putting user experience first

In this session recorded at Digital Heritage Lab’s Digital Skills Day, James Coleman takes you through the basics of website ‘user experience’ and ‘navigation’. Looking at specific examples, James will explain what these terms mean and give you the tools to interrogate your own website and make improvements. This session was sponsored by Supercool.


Published: 2021 | Resource type: Webinars and films

How to expand the functionality of your WordPress website

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell looks at the different types of plugins and extensions that you can add to your WordPress website to help expand its functionality including: custom posts and fields; tagging and content grids; event calendar and bookings; eCommerce and membership; and search. This session ... Read more


Published: 2021 | Resource type: Webinars and films

How to tell your organisation’s story if you don’t have a collection

Telling your organisation’s story is the key to engaging and reaching audiences and for heritage organisations that don’t have a collection this can be a challenge. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Janet Alderman explains what makes a good story and why telling your organisation’s stories can help engage with ... Read more


Published: 2021 | Resource type: Webinars and films

Smart mobile phone with Facebook next to a laptop

How to develop a digital engagement strategy that works for your organisation

In this plenary session recorded at Digital Heritage Lab’s Digital Skills Day, Edward Appleyard from Harewood House brings together all the key elements that you need to consider as you plan and develop your organisation’s digital engagement strategy. Edward explains what a digital engagement strategy is, why it is important and how it can help your ... Read more


Published: 2021 | Resource type: Webinars and films

Image of bowl with We will not have home rule written at the bottom.

Revealing hidden collections through digital engagement

Established in 1992, the award-winning Tower Museum is located within the historic city walls of Derry~Londonderry, with panoramic views of the city centre and the River Foyle. In this Digital Heritage Lab case study, Dr Ellie Pridgeon explains how the Tower Museum successfully delivered remote engagement during lockdown, developed a digital strategy, and successfully attracted ... Read more


Published: 2021 | Resource type: Case studies

Image of a man building inside an boat hull

How digital has helped the delivery of a community project ― Skylark IX’s digital story

Constructed as a pleasure craft during the 1930s, Skylark IX was part of the world-famous armada of British ‘little ships’ used to bring back allied service people during the battle of Dunkirk in 1940. The Skylark IX Recovery Trust was formed in 2013 to rescue and restore Skylark IX and now works with a range ... Read more


Published: 2021 | Resource type: Case studies

Band playing on a stage in a church.

Bringing music to people with live streaming ― Sailortown Regeneration’s digital story

Sailortown Regeneration is a people-led redevelopment organisation based in the Belfast Docks.  In this case study Dr Ellie Pridgeon explains how Sailtortown successfully delivered a remote and popular St Patrick’s Day Live event in March 2021, despite Covid-19. The event was streamed around the world and provided Sailortown with the opportunity to develop its inhouse ... Read more


Published: 2021 | Resource type: Case studies

Image of a steam train No. 46203.

Using digital collections to educate, inform and motivate

Established over 25 years ago, the Princess Royal Class Locomotive Trust (PRCLT) care for some of the most prized cultural assets of the glory days of steam rail travel as operators of West Shed Museum in Swanwick, Derbyshire. PRCLT have been mentored by Oliver Edwards as part of The Lab strand of the Digital Heritage ... Read more


Published: 2021 | Resource type: Case studies

How a very small museum is using digital to tell its big story

The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born. As part of The Lab strand of the Digital Heritage Lab, the museum has been mentored by Zahida Din to help the organisation develop its digital skills and capabilities. In this ... Read more


Published: 2021 | Resource type: Case studies