As people rapidly scroll down their screens, how do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on the kind of content that charities and arts organisations have achieved success with and what others can try on web, email and social media combining text, images, audio and video as part of your fundraising ask.  Howard looks at the range of content development tools available to fundraisers and marketers for creation, distribution and measurement, and how to make the most of creating content on a budget including re-purposing, automation and user generated content.