In this Digital Heritage Lab webinar recording, Paul Blundell explains the role and function of a content management system (CMS). He outlines the pros and cons of Squarespace, Wix and WordPress to help you make an informed decision as to the type of CMS that will help you build a website to meet your organisation’s ... Read more

With the internet becoming an ever more visual medium, heritage organisations have the opportunity to bring their subject matter to life with audio, video, and images. What’s more, the tools for creating this content are cheaper and more accessible than they ever have been. In this Digital Heritage Lab webinar recording, Katie Connolly explains the ... Read more

People come to our websites looking to complete a task — whether that’s to plan a visit or to learn something. In many cases it’s the first experience someone will have of our organisation. In this Digital Heritage Lab webinar recording, Nicky Hand covers important principles and practical tips for managing a website and creating ... Read more

Is the pandemic the catalyst the sector needs to build a more equal future? What questions should we be asking and how can we accelerate the pace of change?

In this fourth and final Digital Heritage Lab online workshop on digitising collections, Kevin Gosling from the Collections Trust explores how to create your online content as efficiently as possible, not least so that it can be re-used for other projects in the future. Kevin looks at Spectrum guidance on using collections and thinking about ... Read more

Just as a physical exhibition might involve many different interpretive techniques, in this Digital Heritage Lab webinar recording, Kevin Gosling from the Collections Trust looks at the many different ways you might present your stories online to help you decide which approaches would be best for your project. He provides ideas on the various formats ... Read more

The key to digital storytelling is to forget the word ‘digital’. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust helps you think about the stories you might tell with your collections, and how to select, test and refine them so they really engage your target audiences. Kevin provides ideas on ... Read more

Having a content marketing process can help you drive profitable results with your campaigns. But how can you make yours successful? Shane Barker, a digital marketing consultant who specialises in influencer marketing, content marketing, and SEO takes us through 5 steps to success. 

The January 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.

Covid-19 has made creating digital content become crucial to reach and engage family audiences. This handy guide by Kids in Museums is packed with advice, tips and links to further resources to plan and create digital content that works for a family audience.

What does meaningful digital engagement look like and does it change the way we value culture? What can we learn from organisations that have found different ways to engage with audiences and communities, and what is emerging research telling us about new ways of creating value?

In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study,  Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including ... Read more

As people rapidly scroll down their screens, how do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on the kind of content that charities and arts organisations have achieved success with and what others can try on web, ... Read more

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more

The second wave of responses to the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole ... Read more

A new partnership between Baker Richards, Indigo and One Further, The Insights Alliance, has launched the Culture Restart Toolkit. This set of free tools is designed for cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for ... Read more

HdK Associates explore how to optimise user engagement across the key social media platforms. Including how to pivot your social media during Coronavirus. With: Hans de Kretser, Director; Phoebe Cleghorn, Digital Marketing Manager; Freya Ruane, Marketing Coordinator and Hannah Gagen, Advocacy Manager, SOLT and UK Theatre

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. Due to the spread of coronavirus, museums and cultural organisations across the country are extending their expected lockdown periods and bracing for prolonged closures. As they remain physically closed to visitors, many museums are encountering new challenges around ... Read more

On the 25th March 2020 over 3,200 museum professionals across the USA and beyond joined Cuseum‘s Brendan Ciecko along with Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant) to discuss steps cultural organisations can take to captivate, connect, and communicate with their remote “visitors” and audiences.

The second Vlog by Rachel Swift (Head of Communications) and Meg Eyre (Marketing Manager) at Theatre by the Lake as part of their Fellowship at AMA Digital Lab.