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Creating online content for fundraising

As people rapidly scroll down their screens, how do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on the kind of content that charities and arts organisations have achieved success with and what others can try on web, ... Read more


Published: 2020 | Resource type: Webinars and films

Screen with various social media apps showing

Social media essentials

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more


Published: 2021 | Resource type: Webinars and films

Large lightbulb emitting golden light surrounded by out of focus circles of various shades of yellow, gold, tan and red

Culture Restart: second wave of findings, November 2020

The second wave of responses to the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole ... Read more


Published: 2020 | Resource type: Research

Large lightbulb emitting golden light surrounded by out of focus circles of various shades of yellow, gold, tan and red

Culture Restart: first wave of results

A new partnership between Baker Richards, Indigo and One Further, The Insights Alliance, has launched the Culture Restart Toolkit. This set of free tools is designed for cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for ... Read more


Published: 2020 | Resource type: Research

A paper cubes printed logos of social networks and online messengers, such as Facebook, Instagram, YouTube, etc

Webinar: How to Improve your Engagement on Social Media

HdK Associates explore how to optimise user engagement across the key social media platforms. Including how to pivot your social media during Coronavirus. With: Hans de Kretser, Director; Phoebe Cleghorn, Digital Marketing Manager; Freya Ruane, Marketing Coordinator and Hannah Gagen, Advocacy Manager, SOLT and UK Theatre


Published: 2020 | Resource type: Article

Webinar: How to craft meaningful and mindful digital content in the age of Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. Due to the spread of coronavirus, museums and cultural organisations across the country are extending their expected lockdown periods and bracing for prolonged closures. As they remain physically closed to visitors, many museums are encountering new challenges around ... Read more


Published: 2020 | Resource type: Article

Webinar: How to Captivate, Connect and Communicate with your Audience during Coronavirus

On the 25th March 2020 over 3,200 museum professionals across the USA and beyond joined Cuseum‘s Brendan Ciecko along with Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant) to discuss steps cultural organisations can take to captivate, connect, and communicate with their remote “visitors” and audiences.


Published: 2020 | Resource type: Article

Digital Lab. Theatre By The Lake. Vlog 2. Changing Direction

The second Vlog by Rachel Swift (Head of Communications) and Meg Eyre (Marketing Manager) at Theatre by the Lake as part of their Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. We The Curious. Blog 1. Skills, Schooling and Social Media.

The first blog by Ginny Russell, Digital Communications Producer and Coordinator at We The Curious as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. Orchestra of the Swan. Blog 2. A/B testing and The Learning Circle

The second blog by Paolo Pezzangora, Marketing Manager at Orchestra of the Swan as part of his Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. We The Curious. Blog 2. The World’s Most Makeshift Podcast.

The second blog by Ginny Russell, Digital Communications Producer and Coordinator at We The Curious as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Campaign Playbook

If you want to run a content campaign, this campaign playbook is a must read planning resource. The Space asked digital campaign specialists Brilliant Noise to share their top tips for navigating the world of online campaign planning.


Published: 2019 | Resource type: Guide/tools

AMA Digital Marketing Day 2018: Christian Payne

One of three short screencasts made for AMA’s Digital Marketing Day 2018.  


Published: 2018 | Resource type: Article

AMA Digital Marketing Day 2018: Anne Lise Kjaer

One of three, 5-minute screencasts for AMA Digital Marketing Day 2018.


Published: 2018 | Resource type: Article

Cinegi Action Research Report cover

Cinegi Arts and Film Action Research

Cinegi Arts&Film was an action research project, delivered by Cinegi, that ran from January 2017 to May 2018 to test how a digital distribution service could bring filmed arts and cultural content to audiences in venues beyond mainstream cinemas. The project was supported through a grant from Arts Council England, and a partnership with the ... Read more


Published: 2018 | Resource type: Research

Photo of live streaming Van Gogh's Sunflowers

Video Live Streams as an Engagement Tool for Museums

Cuseum take a look at video live streams as an engagement tool for museums.


Published: 2018 | Resource type: article

Evaluation front cover featuring title and logo

Digital R&D Fund for the Arts: Evaluation

Explore key outcomes and learning points from the Digital R&D Fund for the Arts programme in this evaluation by Tom Fleming Creative Consultancy.


Published: 2016 | Resource type: Research

Snow Queen photograph

Using digital storytelling to build new audiences

A case study of Hans Christian Andersen’s Snow Queen for the Xbox generation.


Published: 2015 | Resource type: Case studies

Effective Website Design Video Still

Effective Website Design (training video)

Learn how to take a strategic approach to developing or redeveloping your organisation’s website to ensure it contributes to the success of your organisation.


Published: November 2012 | Resource type: Guide/tools

Culture 24

Google Analytics health check

This resource, written by Mia Ridge in collaboration with Culture24, describes how to optimise your organisation’s Google Analytics account. It is aimed at staff that work on websites, or in public engagement or marketing. It does not assume any technical skills.


Published: 2014 | Resource type: Guide/tools