Six classic ideas for TikTok content from top digital agency HDK. Whether you’re looking for something tried and tested or a little bit of inspiration you’ll find something here. HdK is a Support Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.

With hundreds of people and literally millions of objects, grappling with all the potential stories National Museums Scotland has to explore is no small task. How do they harness the raging content river’s power instead of being at its mercy? And how do they produce content that matters? Russell Dornan tells us how.

The concept of the Metaverse has been buzzing around for some time now. With AR and VR technologies quickly developing, what does the Metaverse mean, and how it is evolving today? Two blogs from Danny Skahill and Miles Dorsey from marketing consultancy HdK bring us up-to-speed.  

If you’re publishing your brochures and other print online it’s key to make sure your digital content is accessible.  Kathryn Mason at Substrakt looks at options that make sure your content works for users with access needs.

Social Convention co-founders Natalie Hall and Cimeon Ellerton-Kay guide you through their hard-earned need-to-knows of streaming live performance.

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic and their participation in The Lab strand of ... Read more

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Ranjit Atwal spoke to Emma Beck from St Mellitus Organ Restoration Project in Stroud Green, North London and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking ... Read more

Based in a former nurses’ home in Salford, the Working Class Movement Library is a treasure trove of books, pamphlets, archives, artefacts and fabric memorabilia relating to political and cultural institutions of the working class over the past 200 years.  As part of The Lab strand of the Digital Heritage Lab, the library was mentored ... Read more

During lockdown heritage organisations have expanded their learning offer to deliver programmes, resources and events online to continue to engage with their audiences. In this Digital Heritage Lab webinar recording, Amy Todd and Liam Cunningham from Dig Yourself consider what elements of online learning can we use to support the in-person learning experience. From expanding audiences, increasing ... Read more

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when David Johnson talked to Celia Gilbert from The Rose Playhouse in Southwark, London about the positive impact this small heritage organisation experienced since moving its events online.

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Trish Thomas spoke to Liz Taylor, Curator at Nuneaton Museum & Art Gallery, about how the museum has used data and insights on their audience and digital channels to develop a focused digital content plan to help them engage ... Read more

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Kate Knowlden shares her experience of working on the Museum of East Anglian Life’s ‘Search for the Stars’ project, which is using remote-working digital volunteers to help transfer the museum’s 40,000 paper-based object records over to its online collections management system. Kate highlights the ... Read more

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session ... Read more

In this session recorded at Digital Heritage Lab’s Digital Skills Day,  Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including ... Read more

In this session recorded at Digital Heritage Lab’s Digital Skills Day, James Coleman takes you through the basics of website ‘user experience’ and ‘navigation’. Looking at specific examples, James will explain what these terms mean and give you the tools to interrogate your own website and make improvements. This session was sponsored by Supercool.

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Paul Blundell looks at the different types of plugins and extensions that you can add to your WordPress website to help expand its functionality including: custom posts and fields; tagging and content grids; event calendar and bookings; eCommerce and membership; and search.

Established in 1992, the award-winning Tower Museum is located within the historic city walls of Derry~Londonderry, with panoramic views of the city centre and the River Foyle. In this Digital Heritage Lab case study, Dr Ellie Pridgeon explains how the Tower Museum successfully delivered remote engagement during lockdown, developed a digital strategy, and successfully attracted ... Read more

Constructed as a pleasure craft during the 1930s, Skylark IX was part of the world-famous armada of British ‘little ships’ used to bring back allied service people during the battle of Dunkirk in 1940. The Skylark IX Recovery Trust was formed in 2013 to rescue and restore Skylark IX and now works with a range ... Read more

Sailortown Regeneration is a people-led redevelopment organisation based in the Belfast Docks.  In this case study Dr Ellie Pridgeon explains how Sailtortown successfully delivered a remote and popular St Patrick’s Day Live event in March 2021, despite Covid-19. The event was streamed around the world and provided Sailortown with the opportunity to develop its inhouse ... Read more

Established over 25 years ago, the Princess Royal Class Locomotive Trust (PRCLT) care for some of the most prized cultural assets of the glory days of steam rail travel as operators of West Shed Museum in Swanwick, Derbyshire. PRCLT have been mentored by Oliver Edwards as part of The Lab strand of the Digital Heritage ... Read more