Five questions to ask before you automate something on your website
Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.
Resources tagged with Websites that Work
The content lifecycle: caring for your content
Zosia Poulter, Content Strategist at Substrakt explains the fundamental steps of a content production process for your website and how to tailor it to your organisation.
How to write the perfect web brief – arts and culture edition
The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief. Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught … Read more
Accessibility: How to make your brand more accessible
Ell Powell, Senior Content Writer at the digital agency Splitpixel shares tips on how to make your websites, digital content and social media more accessible.
Theatre powers connection: a new brand and website for National Theatre Wales
Tabitha Milne and Rhian Hughes share the development of new brand positioning and website for National Theatre Wales (NTW). They open up the process of change as NTW re-examined its vision, values and direction under the artistic leadership of Lorne Campbell.
Guide: SEO in the cultural sector
Search Engine Optimisation (SEO) is important to any cultural sector organisation. Michael Smith, Founder Director at the digital design agency Cog Design gives an overview of the topic and provides some tips on how to make some simple changes with big results.
Compressing images for your website
The amount of energy used by data centres is growing unsustainably. Even if your servers are powered by 100% renewable energy, it’s still important (and cost effective) to compress images before uploading them to your site. Michael Smith, Founder Director at the digital design agency Cog Design guides us through why and how to do … Read more
Why you should get rid of your ‘What’s On’ page
Following his successful session at our annual conference, A New Adventure, Birmingham (2022), Andrew Ladd from Ten4 Design looks at the shortcomings of ‘What’s On’ pages and how you can replace them with more streamlined and useful user experiences on your own website.
Video: Using ‘page weight’ to reduce your website’s carbon footprint
The amount and type of content on your website directly impacts on your site’s carbon footprint. Kate Mroczkowski from digital agency and arts sector specialists, Supercool, explains how you can measure and reduce ‘page weight’ to keep your website leaner and greener.
Taking action on climate change – on stage, off stage and online
Recorded live at the Arts Marketing Association Conference in October 2021 digital agency Supercool and Unicorn Theatre explain how they’re working to become more environmentally sustainable. They also share lots of practical tips.