This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This recording is 54 minutes in length.

This webinar was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized heritage organisations in the UK and was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.

More help here

How your organisation can engage with underrepresented groups

This resource highlights how heritage organisations can engage with ‘hard-to-reach’ audiences and widen the participation of underrepresented groups. It explains how to improve digital participation, develop socially inclusive practices and embrace the heritage insights of source communities. By doing so, you can start to establish the trust needed to involve groups that may have previously been excluded from the heritage sector.

 

How to reach digitally excluded audiences

In this guide Christina Lister takes a closer look at what we mean by digitally excluded audiences and how we can reach and engage them. The guide starts by setting out key definitions, explains how and why people are digitally excluded, and the impact of this. Christina shows how you can identify and understand your organisation’s digitally excluded audiences, and shares ways organisations can be more digitally inclusive.

 

How to use digital to reach new audiences

Digital is a great way to help you identify those people who don’t engage with your organisation. In this resource, Christina Lister looks at the role digital marketing can play in audience development and the ways in which digital can help your organisation reach new audiences and visitors.

 

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: Reaching digitally excluded audiences (2022) by Christina Lister supported by The National Lottery Heritage Fund, licensed under CC BY 4.0