Fideo: Cyrraedd cynulleidfaoedd sydd wedi'u heithrio'n ddigidol

Mae miliynau o bobl yn y DU wedi'u heithrio'n ddigidol am amryw resymau, a hynny ar adeg pan fo mwy o ffocws ar y maes digidol a chyflwyno gwasanaethau'n ddigidol. Yn y weminar yma a recordiwyd, mae Christina Lister yn edrych yn fanylach ar yr hyn a olygwn wrth gynulleidfaoedd sydd wedi'u heithrio'n ddigidol, pam ac ym mha ffyrdd caiff pobl eu heithrio'n ddigidol, a phwy ydyn nhw.

Mae'r adnodd hwn ar gael yn Saesneg a Chymraeg

Video: Reaching digitally excluded audiences

Mae capsiynau caeëdig yn y recordiad yma, yn Gymraeg a Saesneg. Cliciwch ar symbol CC y capsiynau caeëdig ar y fideo isod a dethol eich dewis iaith. Mae’r recordiad hwn 54 munud o hyd.

Cafodd y fideo yma ei gynhyrchu yn rhan o’r Lab Treftadaeth Ddigidol ― rhaglen datblygu sgiliau digidol ar gyfer sefydliadau treftadaeth bach i ganolig eu maint yn y DU a’i ariannu gan Gronfa Dreftadaeth y Loteri Genedlaethol yn rhan o’r fenter Sgiliau Digidol ar gyfer Treftadaeth.

More help here

A young couple read an exhibit at the Charles Dickens Birthplace Museum, a small, terraced house in Old Commercial Road in Portsmouth, Hampshire

How your organisation can engage with underrepresented groups

This resource highlights how heritage organisations can engage with ‘hard-to-reach’ audiences and widen the participation of underrepresented groups. It explains how to improve digital participation, develop socially inclusive practices and embrace the heritage insights of source communities. By doing so, you can start to establish the trust needed to involve groups that may have previously been excluded from the heritage sector.

How to reach digitally excluded audiences

In this guide Christina Lister takes a closer look at what we mean by digitally excluded audiences and how we can reach and engage them. The guide starts by setting out key definitions, explains how and why people are digitally excluded, and the impact of this. Christina shows how you can identify and understand your organisation’s digitally excluded audiences, and shares ways organisations can be more digitally inclusive.

Group of people standing behind concrete blocks

How to use digital to reach new audiences

Digital is a great way to help you identify those people who don’t engage with your organisation. In this resource, Christina Lister looks at the role digital marketing can play in audience development and the ways in which digital can help your organisation reach new audiences and visitors.

Browse related resources by smart tags:

Audience development Digital exclusion Engagement Understanding audiences

Published: 2021

Resource type: Webinars and films

Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: Reaching digitally excluded audiences (2022) by Christina Lister supported by The National Lottery Heritage Fund, licensed under CC BY 4.0

More help here