100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions

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Found 18 results

Video: How digital engagement can help your organisation build audience loyalty


In this recording from the Digital Heritage Hub launch event, Trish Thomas explores how digital engagement can help your heritage organisation build audience loyalty. This session will help you understand how to interpret the value of an in-person versus online audience; how to make content decisions based on the needs and motivations of your audience; the lifecycle of your audience and why lifetime value is important; end-to-end user journeys and the many touch points that they can involve; and how to engage audiences long term and build loyalty.


Published: 2022 | Resource type: webinar

How to use digital to reach new audiences


Digital is a great way to help you identify those people who don’t engage with your organisation. In this resource, Christina Lister looks at the role digital marketing can play in audience development and the ways in which digital can help your organisation reach new audiences and visitors.


Published: 2022 | Resource type: guide-toolkit

How to use segmentation to understand audiences


In this resource Edward Appleyard looks at the different approaches to segmenting your online audiences including personas and empathy mapping, and how your organisation can use that insight to develop new audiences and improve your digital engagement.


Published: 2022 | Resource type: guide-toolkit

How to make your online events and activities as safe, accessible and inclusive as possible


The Covid-19 pandemic pushed heritage organisations into re-evaluating their digital engagement strategies with key audiences, with online events and activities allowing for greater inclusive access. This resource by Dig Yourself explores the key elements you need to think about to make your online events and activities as safe, accessible and inclusive as possible.


Published: 2022 | Resource type: guide-toolkit

What is digital marketing, where do we start and how can it benefit us?


Digital marketing is key in connecting your small to medium-sized heritage organisation to new and existing visitors and audiences. This resource by Christina Lister provides an introduction to what digital marketing is, where you can start if you want to develop your activities, and the benefits of doing so. It links to many of the other guides in the Digital Engagement theme so you can explore more about the topics summarised here.


Published: 2022 | Resource type: guide-toolkit

How to turn digital into earned income


How do we justify investing in digital at high cost, when the likely returns are minimal and when audiences still expect digital content should be free or minimal cost? David Johnson, Director of Strategy and Programmes, Cause4 looks at how to balance live and digital activity to maximise income.


Published: 2022 | Resource type: guide-toolkit

Video: Website usability and writing for the web


People come to websites looking to complete a task — whether that’s to plan a visit or to learn something about your heritage organisation. In many cases it’s the first experience someone will have of your organisation. In this webinar recording, Nicky Hand covers important principles and practical tips for managing a website and making it user-friendly for online visitors.


Published: 2021 | Resource type: webinar

How to run excellent online events to engage my visitors


Online events and activities have been essential for heritage organisations to stay connected with their visitors and audiences over the past two years during the pandemic. They can also help organisations to expand audiences, increase accessibility and engage with new communities. In this resource, Danielle Patrick provides clear guidance on what to think about when organising an online event from understanding your audience’s needs, through to planning, programming, marketing, delivering and evaluating your event.


Published: 2022 | Resource type: guide-toolkit

Video: How to develop a digital engagement strategy


Edward Appleyard from Harewood House brings together all the key elements that you need to consider as you plan and develop your organisation’s digital engagement and marketing strategy. Edward explains what a digital engagement strategy is, why it is important and how it can help your organisation reach new and diverse audiences, particularly when your organisation has limited resources and budget.


Published: 2021 | Resource type: webinar

Video: Reaching digitally excluded audiences


Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services. In this webinar recording, Christina Lister takes a closer look at what we mean by digitally excluded audiences, why and in what ways people are digitally excluded, and who they are.


Published: 2021 | Resource type: webinar

Video: Segmenting your online audiences to improve digital effectiveness


In this video, Katie Moffat talks about the different approaches to segmenting your online audiences and how to use that insight to improve effectiveness of your digital engagement.


Published: 2021 | Resource type: webinar

Video: How to use emails more effectively — email marketing best practice


In this video, Matt Ecclestone shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He looks at ways to help you measure the effectiveness of your email marketing campaigns including click-through and open rates; AB testing; and assessing the best times to send your emails. He also shares his tips on making your emails and email newsletters accessible in terms of content and format.


Published: 2021 | Resource type: webinar

Video: Social media essentials


Annie Andoh provides an introduction to the essentials of developing a social media strategy that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter and Instagram — providing tips and tricks for growing and engaging your audiences.


Published: 2021 | Resource type: webinar

Video: Creating online content for fundraising


How do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on how to combine text, images, audio and video as part of your fundraising ask on your digital channels ― website, email and social media.


Published: 2021 | Resource type: webinar

Video: How to build a WordPress website


A good understanding of how to build a WordPress website will help you decide how much of your organisation’s website you can build yourself and at what point you might need additional support from a web developer. In this online masterclass recording, Paul Blundell shows you how to set up a WordPress website from scratch and takes you on a journey through the dashboard and the different elements and functions that you can utilise as you build or rebuild your organisation’s website.


Published: 2021 | Resource type: webinar

How a local museum used data and insight to develop a focused digital content plan


Trish Thomas speaks to Liz Taylor, Curator at Nuneaton Museum & Art Gallery, about how the museum has used data and insight to develop a focused digital content plan to help them engage and reach new audiences.


Published: 2021 | Resource type: case-study

Digital audience engagement during a heritage project … and a pandemic


In this case study,  Abby Jones explains how Hereford Cathedral adopted a new digital approach to their audience engagement activities including developing a Virtual Work Experience programme, sharing video recordings of talks and lectures on YouTube and producing online content to complement in-person events.


Published: 2021 | Resource type: case-study

Using podcasts to engage with new audiences


St. Mellitus Organ Restoration Project is restoring a First World War Memorial organ in a church in Stroud Green, North London. In this case study Ranjit Atwal speaks to Emma Beck from the restoration project and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking tour exploring highlights of the local community’s musical heritage.


Published: | Resource type: case-study

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100 digital questions answered

Live launch

Thursday 24 February 2022
Join us for our free, half-day online launch event. Take a deep dive into some of our resources with guest speakers and taster sessions.

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New this month

The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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