Digital Heritage Lab
A Digital Skills Development Programme for Small to Medium Sized Heritage Organisations in the UK
Funded through the support of The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative, this programme is managed by the Arts Marketing Association with project partners Cause4, the Collections Trust and One Further.
© Image courtesy of Eureka! The National Children’s Museum, 2018
Analytics — using data to plan content and engage audiences
Trish Thomas, Head of Digital Engagement at the Southbank Centre explains how to use analytics to develop a digital content that can be used across your website and social media channels
In this Digital Heritage Lab webinar recording, Trish Thomas explains how to use the data from free analytics tools for your website and social media channels to help you understand the demographics, behaviours and motivations of your digital audiences. Trish will help you decide which metrics to focus on in Google Analytics and in the native stats in your content and social media channels including Facebook, Instagram, Twitter and YouTube.