Digital Heritage Lab

Digital Heritage Lab

A Digital Skills Development Programme for Small to Medium Sized Heritage Organisations in the UK

Funded through the support of The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative, this programme is managed by the Arts Marketing Association with project partners Cause4, the Collections Trust and One Further.

© Image courtesy of Eureka! The National Children’s Museum, 2018

Digital Heritage Lab is funded through the support of The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.

EDITOR’S PICK

Analytics — using data to plan content and engage audiences

Trish Thomas, Head of Digital Engagement at the Southbank Centre explains how to use analytics to develop a digital content that can be used across your website and social media channels

In this Digital Heritage Lab webinar recording, Trish Thomas explains how to use the data from free analytics tools for your website and social media channels to help you understand the demographics, behaviours and motivations of your digital audiences. Trish will help you decide which metrics to focus on in Google Analytics and in the native stats in your content and social media channels including Facebook, Instagram, Twitter and YouTube.

Latest Digital Heritage Lab resources

How to build a WordPress website
Photo by Stephen Phillips on Unsplash.
Webinars and films

How to build a WordPress website

Using data to inform your fundraising
Photo by Carlos Muza on Unsplash.
Webinars and films

Using data to inform your fundraising

MOST READ

Producing multimedia content on a budget
Photo by Kushagra Kevat on Unsplash.
Webinars and films

Producing multimedia content on a budget

Squarespace, Wix or WordPress? — choosing the right content management system to build your website
Photo by Webfactory Ltd on Unsplash.
Webinars and films

Squarespace, Wix or WordPress? — choosing the right content management system to build your website

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Discover curated resources designed to keep you up-to-date with current thinking and practice.

Digital fundraising

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Digital Skills Day

Digital Heritage Lab’s practical one-day online training event Thursday 10 June 2021.

Monitors at digifest

Online workshops

View the free Digital Heritage Lab online workshops for small to medium sized heritage organisations

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.  It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.