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How analytics can help me understand my target audience


In this introduction to analytics, Trish Thomas looks at the ways in which you can use data from your website and social media channels to help you understand who your audience is so that you can market to them more effectively. Trish looks at analytic tools to help you understand which metrics you can use to help you understand your digital audience.


Published: 2022 | Resource type: guide-toolkit

Video: Reaching digitally excluded audiences


Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services. In this webinar recording, Christina Lister takes a closer look at what we mean by digitally excluded audiences, why and in what ways people are digitally excluded, and who they are.


Published: 2021 | Resource type: webinar

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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