Surprise me – digital heritage lab

Surprise me!

This is a free online resource collection for heritage professionals that brings the collective intelligence of the sector together in one place, by you, for you.

Resources

Open sign hanging in a tree
Photo by James Lee on Unsplash.
webinar

Using digital to support your in-person learning offer after reopening

Front facade of Liverpool Everyman Theatre made up of rotating screens of with full-length pictures of different people
Liverpool Everyman Theatre facade © AMA
webinar

Reaching digitally excluded audiences

Smart mobile phone with Facebook next to a laptop
Photo by Timothy Hales Bennett on Unsplash.
webinar

How to develop a digital engagement strategy that works for your organisation

Website usability and writing for the web
Photo by Kat Stokes on Unsplash.
webinar

Website usability and writing for the web

Looking down at a mobile phone and mug of coffee with a spoon in it
Photo by Nathan Dumlao on Unsplash.
webinar

How to create video content for your social media channels

Woman and man sitting in front of computer monitor
Photo by NESA by Makers on Unsplash.
webinar

Digital skills for fundraising

Image of a man building inside an boat hull
Image courtesy of Skylark IX Recovery Trust ©
case-study

How digital has helped the delivery of a community project ― Skylark IX’s digital story

Band playing on a stage in a church.
St Patrick’s Day Live event, St Joseph’s Church, Belfast. Image courtesy of Sailortown Regeneration©. Photograph by Joe Carberry.
case-study

Bringing music to people with live streaming ― Sailortown Regeneration’s digital story

Post-its on a whiteboard for planning.
Photo by Startae Team on Unsplash.
webinar

Effective fundraising strategy

Potter working on a pottery wheel.
Image courtesy of Jewish Museum London © Nam Tran, potter in residence, on the pottery wheel during Shaping Ceramics exhibition, 2017.
webinar

Working with digitised collections — the raw material

Two sets of hands both holding tablets showing data graphs
 
guide-toolkit

Google Analytics for beginners

The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’.
The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’. Image courtesy of The Rose Theatre Trust.
case-study

How online events had a positive impact on audience engagement and donations for a small heritage organisation

Working with digitised collections — efficient workflows
Image by Kaleidico on Unsplash.
webinar

Working with digitised collections — efficient workflows

How to build a WordPress website
Photo by Stephen Phillips on Unsplash.
webinar

How to build a WordPress website

Email icon on a mobile phone
Photo by Brett Jordan on Unsplash
webinar

How to use emails more effectively — email marketing best practice

Image of bowl with We will not have home rule written at the bottom.
We will not have home rule bowl. From the ‘Dividing Ireland’ exhibition. Image courtesy of Tower Museum ©
case-study

Revealing hidden collections through digital engagement

Person sitting in a theatre auditorium with laptop open
© AMA Digital Marketing Day 2019. Photo Lewis Roden.
webinar

Digital Audience Development

Opened laptop with digital stats on the screen.
Photo by Path Digital on Unsplash.
webinar

Analytics — how to present your digital stats effectively

Computer screen with website stats and graphs.
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash.
webinar

Analytics — using data to plan content and engage audiences

Aerial shot of people walking around a paved public space
Photo by Timon Studler on Unsplash.
webinar

Segmenting your online audiences to improve digital effectiveness

Banishing the backlog with digital volunteers
Image courtesy of Museum of East Anglian Life ©
webinar

Banishing the backlog with digital volunteers

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.