How to develop a digital engagement strategy that works for your organisation
In this plenary session recorded at Digital Heritage Lab's Digital Skills Day, Edward Appleyard from Harewood House brings together all the key elements that you need to consider as you plan and develop your organisation’s digital engagement strategy. Edward explains what a digital engagement strategy is, why it is important and how it can help your organisation reach new and diverse audiences.
This Digital Skills Day session recording is 46 minutes in length.
The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.