AMA Conference 2020

Digital Heritage Lab

Digital skills for fundraising

Digital skills for fundraising

By Howard Lake

SUMMARY

Digital skills for fundraising have become even more important for all organisations. In this Digital Heritage Lab webinar recording Howard Lake provides practical ideas on what digital fundraising approaches and priorities to focus on in 2021. He highlights which skills will support digital fundraising in this digitally-led period — from data, social media marketing, and email, through to inspiring audiences and supporters, and making a visual impact. Building on your fundraising experience digital offers some low-cost, rapid and manageable ways in which to apply this.

This webinar is 1 hour and 19 minutes in length and has closed captions.

Browse by learning pillars
Increasing Engagement & Income
Resource type: Webinars and films | Published: 2021

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.  It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.