Google Analytics for beginners

Google Analytics for beginners


You'll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google's own Google Analytics Academy. Everything is free and you can learn at your own pace and level.

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyse basic Audience, Acquisition, and Behaviour reports, and set up goals and campaign tracking.

This course covers Google Analytics primarily for measuring website traffic.

Unit 1: Introducing Google Analytics

Lesson 1: Why digital analytics?

Lesson 2: How Google Analytics works

Lesson 3: Google Analytics setup

Lesson 4: How to set up views with filters

Unit 2: The Google Analytics Interface

Lesson 1: Navigating Google Analytics

Lesson 2: Understanding overview reports

Lesson 3: Understanding full reports

Lesson 4: How to share reports

Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reports

Lesson 1: Audience reports

Lesson 2: Acquisition reports

Lesson 3: Behaviour reports

Unit 4: Basic Campaign and Conversion Tracking

Lesson 1: How to measure Custom Campaigns

Lesson 2: Tracking campaigns with the URL Builder

Lesson 3: Use Goals to measure business objectives

Lesson 4: How to measure Google Ads campaigns

Lesson 5: Course review and next steps

Just watch the video below and register to begin.

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Metrics & Data
Resource type: Guide/tools | Published: 2020