Google Analytics for beginners
You'll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google's own Google Analytics Academy. Everything is free and you can learn at your own pace and level.
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyse basic Audience, Acquisition, and Behaviour reports, and set up goals and campaign tracking.
This course covers Google Analytics primarily for measuring website traffic.
Unit 1: Introducing Google Analytics
Lesson 1: Why digital analytics?
Lesson 2: How Google Analytics works
Lesson 3: Google Analytics setup
Lesson 4: How to set up views with filters
Unit 2: The Google Analytics Interface
Lesson 1: Navigating Google Analytics
Lesson 2: Understanding overview reports
Lesson 3: Understanding full reports
Lesson 4: How to share reports
Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reports
Lesson 1: Audience reports
Lesson 2: Acquisition reports
Lesson 3: Behaviour reports
Unit 4: Basic Campaign and Conversion Tracking
Lesson 1: How to measure Custom Campaigns
Lesson 2: Tracking campaigns with the URL Builder
Lesson 3: Use Goals to measure business objectives
Lesson 4: How to measure Google Ads campaigns
Lesson 5: Course review and next steps
Just watch the video below and register to begin.