How to use emails more effectively — email marketing best practice
In this session recorded at Digital Heritage Lab's Digital Skills Day, Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including click-through and open rates; AB testing; and assessing the best times to send your emails. And shares his tips on making your emails and email newsletters accessible in terms of content and format.
This recording is 34 minutes in length.
The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.