Reaching digitally excluded audiences
Reaching digitally excluded audiences
By
Christina Lister
SUMMARY
Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services than ever before. In this Digital Heritage Lab webinar recording, Christina Lister takes a closer look at what we mean by digitally excluded audiences, why and in what ways people are digitally excluded, and who they are. Understanding why audiences are digitally excluded will help you reach, communicate and engage with these audiences in ways that are inclusive and that work for them.
This webinar recording is 54 minutes in length.
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Audience development Digital exclusion Digital Heritage MicroDigital 21 Understanding audiences Resource type: Webinars and films | Published: 2021
The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.